LinkedIn Growth Gets Easier?

PLUS: 🍨 YouTube's New Analytical and Customization Features for Creators

March 27, 2024

Hey there Scooper 🍨

LinkedIn gurus on using company page DMs for cold outreach :)

Ready for another day of staying ahead of the competition in the Virality race?

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LINKEDIN

🌟 LinkedIn’s Dynamic UTMs and Expanded Messaging

What's UP? LinkedIn is introducing groundbreaking features to enhance ad campaign monitoring and facilitate easier connections between companies and their audience on the platform.

The Scoop:

  • LinkedIn is rolling out dynamic UTM parameters for its ad campaigns, allowing customizable elements in URLs for precise tracking. This feature, going global by March 2024, aims for deeper analytics without third-party cookies.

  • The platform is expanding its Pages Messaging to all businesses, making it simpler to start conversations via a new "Message" button on company profiles. Enhanced by partnerships with Bird CRM, Brandwatch, Hootsuite, Oktopost, Sprinklr, and Zoho, this upgrade promises better communication management.

Conclusion: LinkedIn’s latest updates are set to revolutionize how marketers track performance and improve engagement with the platform’s users, marking a significant step forward in professional networking and advertising capabilities.

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YOUTUBE

🌟 YouTube's New Analytical and Customization Features for Creators

What's UP? YouTube is launching new tools for analysis and channel customization, aiming to offer creators better insights into audience engagement and a more streamlined upload experience.

The Scoop:

  • YouTube introduces audience segmentation in the “Audience Retention” report, allowing creators to analyze engagement based on viewer demographics like “New” vs. “Returning” and “Subscribed” vs. “Non-subscribed.” This aims to enable content tailoring for diverse viewer groups.

  • A new customization option for the “For You” shelf lets creators personalize content visibility on their channels. This feature provides control over which videos are highlighted, their arrangement, and the shelf’s position, enhancing content strategy flexibility.

  • The video upload process is simplified with the consolidation of pre-check notifications into a single setting. This change benefits monetizing creators by streamlining the upload and monetization process, making it more efficient.

Conclusion: With these updates, YouTube is set to bolster creators' ability to fine-tune content for their audience, ensuring a more personalized viewer experience and facilitating smoother content uploads and monetization.


That’s all for today! While we curate another Viral Scoop for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰