LinkedIn Goes the CTV Way

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LINKEDIN ADS
_{Insights from LinkedIn}

🚀 LinkedIn Innovates with CTV Advertising and Enhanced Live Event Promotions

LinkedIn is advancing its video marketing strategies with the introduction of Connected TV (CTV) ads and enhanced live event promotion features, catering to the increasing appetite for video content.

The Scoop:

• Partnerships for Wider Reach: Collaborating with leaders like Paramount, Roku, and Samsung Ads, LinkedIn now enables marketers to broadcast their video ads on TVs and streaming devices, extending the reach of brand campaigns beyond the LinkedIn app.

• LinkedIn Premiere with NBCUniversal: This partnership allows advertisers to access NBCUniversal's premium streaming content on CTV, targeting decision-makers and expanding LinkedIn's video publishing capabilities.

• Boosting Live Event Visibility: New Live Event Ads are designed to increase awareness and participation in LinkedIn's professional events, leveraging a 34% increase in event viewership on the platform.

• Engaging Professional Audiences: The introduction of CTV and LinkedIn Premiere ads offers a novel way for U.S. and Canadian advertisers to engage professionals in their leisure time, potentially improving brand recall and engagement.

• Innovative Promotion for Virtual Events: Live Event Ads provide a new method to promote and boost attendance at LinkedIn's virtual live events, benefiting from the platform's growth in professional event viewership.

• Emphasis on Video Content: These updates signal LinkedIn's focus on enhancing video content visibility and interaction, including the development of a dedicated video tab.

LinkedIn's move to integrate CTV advertising and bolster live event promotions signifies a pivotal shift in B2B video marketing. By leveraging video content trends and introducing new engagement avenues, LinkedIn aims to empower businesses with innovative strategies to connect with professional audiences, boosting their marketing effectiveness.

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SEARCH ENGINE

🚀 Perplexity AI: Shaping the Future of SEO and E-commerce
_{Insights from Search Engine Journal}

A new study by BrightEdge uncovers the impactful rise of Perplexity AI in the SEO and e-commerce landscape, showcasing its unique blend of search and chat functionalities and its growing significance powered by its novel indexing approach and Silicon Valley's backing.

The Scoop:

• Perplexity.ai's referral traffic has surged by 40% since January, reflecting a growing preference for AI-enhanced search experiences over traditional search engines.

• The platform's extensive referencing of websites provides valuable opportunities for backlinks, offering enhanced visibility and detailed answer provision for sites.

• The emergence of AI-centric search engines like Perplexity and ChatGPT heralds a transformative phase in search marketing, reminiscent of the advent of Google, necessitating strategic shifts to adapt to evolving search behaviors.

• Perplexity's dedication to an ad-free environment presents a unique benefit for e-commerce platforms by prioritizing organic search results over paid advertisements.

• A significant overlap in search outcomes between Perplexity and Google's Search Generative Experience, especially in health-related queries, underscores the enduring relevance of credible sources in sensitive topics.

• In searches related to B2B, travel, and dining, Perplexity leans towards authoritative and review-centric sites, whereas in e-commerce, it shows a preference for direct product pages rather than informational content.

• The ascent of AI-driven search platforms is redefining digital marketing, stressing the necessity for businesses to optimize their presence on these new mediums.

• Perplexity's model of citing sources provides notable chances for increased web traffic and visibility, prompting marketers to tailor their content strategies for AI search patterns.

For optimal SEO and content marketing effectiveness, grasping and adapting to the specific behaviors and preferences of each AI-first search engine—from citation habits to sectoral inclinations—is paramount.

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🚀 Snapchat introduced the "Advanced Partner Program," enhancing ad creation and optimization for agencies with perks like personalized training, dedicated support, and new features like bulk invoice downloads.

🔗 Google's updated links DV360 advertisers with Google Analytics, enhancing marketing by simplifying data export, offering insights on costs and engagement, and generating tailored recommendations through trend analysis.

That’s all for today! While we curate another Viral Scoop on Monday, let us know how you felt about today! And share this with someone who’d love it.🥰