Keep your Emails Safe!

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Sometimes fear is for the greater good :)

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DATA CONTROL EXPANSION

👉 Meta and LinkedIn: Changes in How Data Works

Meta and LinkedIn are making important updates that affect how your data is handled. Meta, in response to the Digital Markets Act (DMA), is giving users in the EU more control over their data. This means they can separate their Facebook, Instagram, and Messenger accounts. Meanwhile, LinkedIn is saying goodbye to Lookalike Audiences, changing how ads reach people, starting from February 29, 2024.

Let's break it down:

🔒 Meta's EU Privacy Boost & Ad Challenges:

• To follow the DMA rules, Meta is letting EU users choose how they share their data. This allows them to keep Facebook and Instagram accounts separate. 

• Meta is doing this to keep your data private, especially after a study found that, on average, 2,230 companies were sharing information about each user with Facebook.

• Now, in the EU, EEA, and Switzerland, people can use Instagram and Facebook with ads for free. Or they can pay for a subscription to remove ads and ensure their data isn't used for advertising. This change can affect advertisers, giving them a choice to connect or disconnect Facebook and Instagram accounts, which can impact how targeted ads work.

• The DMA is about making sure big online platforms play fair and comes into effect in March.

🧑‍🤝‍🧑 LinkedIn’s Lookalike Audience Shift:

From February 29, 2024, LinkedIn is saying goodbye to Lookalike Audiences. But don't worry, there are still similar options within LinkedIn’s system:

• "Predictive Audiences" work like lookalike audiences but use fewer data sources.

• "Audience Expansion" is another choice, connecting you with users who share similar interests.
  

The Bottom Line:

Meta is following strict EU data laws, and LinkedIn is changing how ads reach people. For marketers, this means facing challenges and finding new opportunities. So, embrace the data shift – it's not just about following rules; it's a chance to transform how you connect with your audience.

TOGETHER WITH SMART RECOGNITION

🤯 New AI Lead Gen Tool Identifies Email Address of Your Visitors

What if we told you that you can Identify the email addresses of your anonymous website traffic?

A new AI-powered tool, Smart Recognition, has created the next evolution in lead generation. 

Rather than getting only 5% of your traffic via an opt-in form, you can now target and email most of your website traffic, growing your email list and revenue faster!

Here are just some examples of how you can use this:

• Capture the email addresses of up to 40% of your anonymous website Traffic. 

• Email an irresistible offer to prospects browsing your site.

• Send abandoned cart emails to people who don't complete checkout.

• Add those email addresses to Meta remarketing audiences.

Curious to see how much of your anonymous website traffic you can identify? Get Started with Smart Recognition

EMAIL SECURITY ALERT

🔒 Keep Your Emails Safe: Important News from Google and Yahoo
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With the clock ticking for the upcoming Google and Yahoo email changes, your email security is at stake, especially if you send more than 5,000 emails daily to Gmail and Yahoo addresses.

Here's what you should know:

1️⃣ Email Safety Basics:

Protect your domain by setting up the right DNS records: DKIM, DMARC, and SPF. Neglecting these could put your emails at risk, affecting how well they get delivered.

2️⃣ Easy Unsubscribe Process:

Google and Yahoo are making it super easy for users to unsubscribe with a one-click feature. Recent changes in branding show a big shift, so keep an eye on updates from your email platform.

3️⃣ Tackle Spam Effectively:

Google is setting a new standard by introducing a clear spam rate limit. Keep your spam rates below 0.10%, as shown in Postmaster Tools, to avoid crossing the danger zone of 0.30%.

The Bottom Line:

For marketers, aligning your email strategies with these updates isn't just about security; it's a crucial step in keeping your audience engaged and trusting your emails. Get ready for a safer and more effective email journey – the countdown is on. You can read Google’s full announcement here.

That’s all for today! While we curate another Viral Scoop tomorrow, feel free to let us know how you felt about today! And share this with someone who’d love it