Insta’s Creator Innovations!

🍨 Unleashing Creativity on Instagram, Elevating Your Search Experience, Exclusive guide by preezie.

November 16, 2023


Hey there Scooper🍨

Some really fun stuff! Read on to know more! 

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Instagram

🚀 Unleashing Creativity on Instagram: Exciting Tools and Insights!

Instagram rolls out a suite of innovative features, including filters, fonts, and analytics upgrades, aimed at providing users with a broader spectrum of expressive content options.

Here’s the breakdown:

1️⃣ Simplified Content Creation:

  • Introducing new filters for diverse mood expressions in photos and carousels.

  • Advanced video editing features, encompassing undo and redo functions, streamline content creation, offering users a time-saving process.

2️⃣ Text-to-Speech and Font Enhancements:

  • Empowering users with 10 new English text-to-speech voices and 6 fresh fonts/styles for versatile creative expression.

  • Updated text styles and fonts, featuring outline choices, are now accessible in numerous languages.

3️⃣ Personalization through Stickers:

  • Users can craft personalized stickers from photos and videos, injecting a distinctive flair into Reels and Stories.

  • This feature, driven by Meta's 'Segment Anything' AI model, broadens the landscape of creative possibilities.

4️⃣ Elevated Reels Editing Experience:

  • Instagram is experimenting with flexible options for scaling, cropping, and rotating individual clips in Reels.

  • A user-friendly view of saved drafts, including previews, renaming, and scheduling options, enriches the editing journey.

5️⃣ Augmented Analytics:

  • Instagram unveils enhancements to performance analytics, introducing a new Reels metric – "Replays."

  • The definition of Reels Plays now encloses both Initial Plays and Replays, offering comprehensive insights into content engagement.

As Instagram gears up for heightened activity during the holiday season, elevate your content strategy by incorporating these creative tools for a vibrant and captivating presence on the platform.

The success rate of selling to a new customer is under 20%, while the success rate of selling to repeat customers is over 60%!

Before you pop the bubbly to celebrate successful BF/CM holiday campaigns, Join AdRoll & Customers.ai on Nov. 30 at 1 pm ET for a webinar on Boosting Post-Holiday Retention & Loyalty.

Google

🚀 Elevating Your Search Experience: Google and Bing's AI-Powered Advancements

Google and Bing are transforming the way we search with personalized features and AI-generated captions. 

Let's dive into the key details:

🔍 Google's Personalized Search:

→ Hit the "Follow" Button:

Google introduces a "Follow" button, letting users subscribe to specific topics for updates in their home feed.

→ Perspectives Feature:

Users can explore diverse perspectives, including social media, forums, and blogs, enriching search results.

→ Creator Details:

Search results now highlight content creators' information, providing transparency with social media links and follower counts.

🤖 Bing's AI-Driven Captions:

→ AI-Generated Snippets with GPT-4:

  • Purpose:

Bing's generative AI captions, powered by GPT-4, analyze user queries and webpage content to create concise, meaningful page descriptions.

  • Web Content Transformation:

These captions aim to convert web content into easily digestible snippets, helping users quickly understand each page's essence.

→ Impact on Publishers and SEO:

  • Opportunities:

This feature opens opportunities for publishers to present dynamic content on SERPs, potentially boosting user engagement.

  • Concerns:

SEO professionals may face challenges as AI-generated captions could alter traditional clickthrough rate dynamics, impacting sites relying on carefully crafted titles and descriptions.

Note: Website owners can use tags like NOCACHE, NOARCHIVE, NOSNIPPET, or MAXSNIPPET to prevent AI-generated captions on their pages.

By embracing these personalized and AI-driven features, marketers can stay at the forefront, delivering content aligned with evolving user preferences and ensuring a more engaging search experience.

Quick Scoops

📦Did you know? 80% of Americans find it appealing to receive assistance from an online retailer in finding and selecting the right product for their needs. Gain invaluable insights into the mindset of online shoppers and understand their behavior patterns in this exclusive guide by preezie.

🔍Google's Search Generative Experience (SGE) tests a new ad format, merging AI-generated responses with a “You May Also Like” sponsored carousel, potentially cutting CTRs by 30%.


That’s all for today! While we curate another Viral Scoop for tomorrow, feel free to let us know how you felt about today! And share this with someone who’d love it.🥰