Instagram’s Unskippable Ad Shock

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INSTAGRAM

🛑 Instagram Tests Unskippable Ads and Issues Confusing Advice on CTAs
^{Insights from Social Media Today} 

Instagram is testing unskippable video ads and issuing mixed guidance on using CTAs, sparking reactions from users and creators.

The Scoop:

• Unskippable Ads: Instagram is experimenting with video ads in the main feed that users can’t scroll past until they’ve watched the entire ad. This format includes a timer at the bottom, preventing further scrolling until the ad finishes. While this could increase ad exposure, it may frustrate users accustomed to seamless scrolling.

• AI-Recommended Content: With AI-generated content now filling half of users’ feeds, Instagram sees this as an opportunity to introduce more ads without significantly disrupting the user experience. However, the forced viewing aspect remains controversial.

• Confusing CTA Advice: Instagram has also issued conflicting advice on content reach and engagement strategies. Recently, it advised against posting Reels longer than 90 seconds, only to later provide instructions on creating longer Reels. The platform also warned against using specific engagement-baiting CTAs, which could limit post reach.

• Impact on Automation: This mixed messaging raises concerns for marketers using automation tools that prompt specific engagement actions, potentially requiring them to rethink their strategies. Creators may need to focus on open-ended questions and genuine engagement to avoid penalties.

By staying informed and adaptable, brands and creators can better navigate Instagram’s evolving policies and maintain effective engagement with their audience.

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ADS

🚀 Brave and PayPal Revolutionize Ad Platforms with User-Centric Innovations

Brave and PayPal are introducing groundbreaking ad platforms designed to prioritize user experience and leverage vast data resources. Brave’s new Search Ads and PayPal’s Advanced Offers signal significant shifts in digital advertising strategies.

The Scoop:

Brave Search Ads:

User-Centric Search Experience: Brave Search attracts users dissatisfied with Google and Bing, offering privacy-focused alternatives. Features like Code LLM, Goggles, and an AI-powered answer engine enhance user productivity and customization.

Ad Availability: Brave Search Ads are now available in the U.S., Canada, the UK, France, and Germany. Brands can access 14 days of complimentary advertising to evaluate ROAS before committing to paid campaigns. Ads are sold on a cost-per-click basis, with rates negotiated before launch.

PayPal Advanced Offers:

New Ad Business: PayPal, leveraging its extensive user data from purchases, spending behaviors, and services, aims to enhance its ad business. This includes data from Venmo, acquired through Braintree in 2013.

Targeted Advertising: PayPal Advanced Offers provides highly targeted inventory and allows for SKU-level targeting, offering advertisers advanced targeting capabilities. This dual revenue approach from ads and payment transactions is expected to attract more advertisers quickly.

By integrating these innovative ad platforms, businesses can enhance their digital marketing strategies and achieve better ROI.

NVIDIA

🚀 Nvidia Unveils New AI Chips and Gaming Assistant Amid Fierce Competition
^{Insights from The Verge}

Nvidia is making headlines with the launch of its next-generation AI chips and an innovative gaming assistant, positioning itself at the forefront of technological advancements in both fields.

The Scoop:

Nvidia’s New AI Chips:

• Nvidia CEO Jensen Huang introduced the new AI chip architecture, “Rubin,” ahead of the COMPUTEX tech conference, following the recent “Blackwell” model release.
  

• Nvidia plans to release new AI chip models annually, accelerating from its previous two-year update cycle, highlighting fierce competition with rivals like AMD, Intel, Microsoft, Google, and Amazon.
  

• The Rubin chip platform will feature new GPUs and a central processor called “Vera,” pushing the boundaries of AI and accelerated computing.

Nvidia’s G-Assist:

• G-Assist, initially an April Fools’ prank, has re-emerged as a powerful GeForce AI assistant demo.
  

• This AI assistant can guide users through PC games, optimize settings, and provide real-time system performance data.
  

• In a demo, G-Assist responded to voice queries, understood on-screen activities, and offered tailored gaming advice. It also optimized PC settings, like adjusting refresh rates and recommending performance improvements.
  

• The development of G-Assist signals a potential future where AI assistants become integral to gaming, with Nvidia and Microsoft both showcasing similar visions for AI-enhanced gameplay.

Embracing these innovations can lead to significant advancements in both AI capabilities and gaming performance, driving the next wave of technological progress.

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🔒 Google will implement Restricted Data Processing (RDP) to limit data usage for non-personalized ads to comply with new state privacy laws and user opt-out preferences in 2024.

That’s all for today! While we curate another Viral Scoop for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰