IG Future Revealed ft. Adam Mosseri

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INSTAGRAM INSIGHTS

🚀Instagram Algorithms and Creator Monetization Insights from Adam Mosseri
^{Insights from Social Media Today}

Instagram chief Adam Mosseri shared key insights about Instagram's algorithms, video content's impact, and creator monetization in a recent interview. 

The Scoop:

Video's Dominance: Video constitutes over half of the time spent on Instagram, with Instagram aiming for a participatory experience by encouraging users to share and discuss content.

AI-Driven Content Discovery: Instagram is shifting towards recommending content beyond users' following graphs to show users exciting content from accounts they don't follow.

Sends per Reach: The key metric "sends per reach" is crucial for determining post reach, reflecting a shift towards private engagement and discussions.

Healthy Content Ranking: Instagram prioritizes ranking healthier content by focusing on shares within private circles over widely shared posts to foster a positive user experience.

Ranking Factors: Likes, watch time, and especially shares per impression are key factors in determining content reach on Instagram.

Sound Off Viewing: Around half of all video impressions on Instagram are viewed with the sound off, highlighting the importance of visual content.

These insights provide a comprehensive overview of Instagram's evolving strategies, emphasizing the importance of video content, private sharing, and creator support to optimize engagement and foster a healthier online community.

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GOOGLE ADS

📺 Google Launches New Connected TV Ad Placement Options
^{Insights from Social Media Today}

Google has introduced new ad placement options on connected TV sets through its Google TV network, aiming to enhance advertising reach and impact on smart TVs and OTT devices.

The Scoop:

• Google TV network now supports ads on Sony, Hisense, TCL, and Chromecast devices, reaching over 20 million monthly active devices.
  

• The network offers in-stream video inventory across 125+ channels, with U.S. viewers spending 75+ minutes daily on free, ad-supported streaming services.
  

• Connected TV ad formats include non-skippable and 6-second bumper ads, displayed on the Google TV masthead and within eligible video-streaming apps.
  

• Google TV's integration is available via Google Ads and Google Display & Video 360, expanding campaign reach and creating more resonant, impactful video promotions.

As connected TV becomes a major entertainment source, Google's new ad placement options provide valuable opportunities for advertisers to reach more viewers on large home screens. This initiative enhances the effectiveness of video promotions and leverages the growing trend of ad-supported streaming services.

AI

🔍 Unveiling the Secrets of GPT: OpenAI’s Latest Research
^{Insights from OpenAI}

OpenAI has published a paper unveiling a method to reverse engineer AI models' learned concepts, offering deeper insights into ChatGPT's operations.

The Scoop:

• The paper, authored by former superalignment team members Ilya Sutskever and Jan Leike, introduces a technique called ‘Scaling and Evaluating Sparse Autoencoders’ to identify patterns representing specific concepts in GPT-4.
  

• Using an additional model to probe GPT-4, researchers extracted millions of activity patterns for further exploration.
  

• OpenAI has released open-source code and a visualization tool, enabling others to investigate how different words and phrases activate concepts within AI models.

This effort aligns with similar research by Anthropic and underscores the ongoing quest to understand AI’s inner workings. Unveiling AI's black box is crucial for enhancing the safety, tuning, and controllability of advanced models.

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🖱️ Google’s SearchLiaison clarified that click-through rates (CTR) and Helpful Content Updates (HCU) are not the sole factors in ranking websites emphasizing that diverse signals are used, making it possible for new sites to rank.

🧑‍🤝‍🧑Google’s Search Liaison, Danny Sullivan advises struggling websites to prioritize audience focus and content quality and focus on creating high-quality content, diversifying traffic sources, and building an engaged audience via email and social media.

That’s all for today! While we curate another Viral Scoop for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰