Google’s Sandbox Under Fire

Hey there Scooper 🍨

Ready for another day of staying ahead of the competition in the Virality race?

Oh and before we go ahead! If your friend sent this to you, be sure to subscribe here! So you don’t miss out on any scoops

GOOGLE PRIVACY SANDBOX

🌐 IAB Tech Lab Criticizes Google’s Privacy Sandbox
^{Insights from IAB}

The IAB Tech Lab’s Privacy Sandbox Task Force has released its final report on the Fit Gap Analysis, reinforcing concerns about Google’s Privacy Sandbox and its impact on the digital media industry.

The Scoop:

• Industry Concerns: The task force believes the Privacy Sandbox will limit the digital media industry’s ability to deliver effective advertising, putting smaller media companies and brands at risk. This limitation could hinder their competitiveness and growth.
  

• Significant Change: Anthony Katsur, CEO of IAB Tech Lab, described the Privacy Sandbox as a “massive sea-change” and a radical departure from traditional advertising methods. Global digital ad spending is projected to reach $767.12 billion next year.
  

• Testing Results: Criteo’s eight-week market test revealed that publisher revenue could decrease by an average of 60% if third-party cookies were deprecated today. Google Ad Manager’s market share could increase significantly, showing increased publisher reliance on Google. There was also a median increase of over 100% in latency for ad rendering.
  

• Regulatory and Technical Challenges: U.K. regulators have raised anti-competitive concerns, advising against rolling out the Privacy Sandbox until these issues are resolved. The U.K.’s Competition and Markets Authority listed around 80 issues needing attention.

The IAB Tech Lab’s report highlights significant challenges and potential disadvantages posed by the Privacy Sandbox, particularly for smaller media companies and brands. The ongoing delays and technical issues underscore the complexities and uncertainties surrounding its implementation, suggesting that the digital advertising ecosystem could face new challenges as a result.

TOGETHER WITH HONEYBOOK

Enter to win a $25,000 business grant

If you’re an early-stage marketing and creative business struggling to break through to that next level of growth, this program is for you.

The Breakthrough Grant from HoneyBook provides $25,000 in cash, tools, resources, and training to help up-and-coming businesses unlock their potential.

Simply share why you started your business and what winning this grant would help you achieve for your chance to win!

Apply today.

HOLIDAY SHOPPING TRENDS

🛒 Salesforce Predicts Five Trends Shaping 2024 Holiday Shopping
^{Insights from Chain Storage} 

Salesforce has released its 2024 holiday shopping forecast, identifying key trends expected to drive consumer behavior and market dynamics.

The Scoop:

• Rise of Chinese Shopping Apps: Salesforce forecasts a surge in market share for Chinese apps like Aliexpress, Shein, Temu, and TikTok, driven by consumers prioritizing price over quality. Two-thirds of global shoppers have already made purchases on these platforms, with a predicted $160 billion in global e-commerce sales outside of China during the holiday season.
  

• Shipping Challenges: Retailers face increased costs in middle- and last-mile shipping due to global instability and rising delivery expenses. Salesforce estimates an additional $197 billion in shipping costs. To counter this, retailers are advised to offer free or reduced shipping and encourage in-store pickups and returns to manage expenses.
  

• AI-Enhanced Shopping: AI will play a significant role in gift searches, with generative AI influencing 17% of online purchases in 2023. As AI integration grows, retailers should adopt AI-driven search features to improve conversion rates and customer experiences.
  

• Black Friday Evolves: Black Friday is expected to remain the biggest online shopping day, with 72% of consumers planning to shop online. Salesforce recommends retailers prepare their websites and social channels for increased traffic to capitalize on this trend.
  

• Leveraging Loyalty Programs: Loyal shoppers are predicted to account for 40% of holiday purchases. Retailers should use loyalty data to offer exclusive perks, such as free expedited shipping and early access to sales, to enhance customer retention and boost sales.

Salesforce’s insights highlight the need for retailers to adapt their strategies to changing consumer preferences and market conditions, ensuring they remain competitive and responsive during the 2024 holiday season.

QUICK SCOOP

👨🏻‍💻 Want to gain expert insights from industry leaders and eCommerce solution leaders like Aftersell, Sendlane, Triple Whale, and Chargeflow? Join us Live at ‘Level Up Your DTC Brand,’ a webinar discussing the latest strategies on how to scale DTC brands on July 17th 12PM EST. Register now for free and stand a chance to win a Meta Quest 3!

🧣 How do you get paid for your feedback or opinions? Wynter is looking for marketers to become research participants. You can participate in surveys and 1-1 meetings, and get paid for your feedback and comments. Up to $600/hr in just 2-10 minutes. Sign up as a participant today!

💻 Nearly 60% of Google searches end without a click, with 58.5% in the U.S. and 59.7% in the EU. These zero-click searches occur when users find their answers directly on Google's search page without clicking any links. 

📈 X rolls out revamped ad analytics featuring improved dashboards and metric overviews, aiming to simplify tracking of paid content performance that will include large performance charts, intuitive tabs, and clickable links for easy navigation between campaigns to regain advertisers

That’s all for today! While we curate another Viral Scoop for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰