Google's 3D Visuals Rollout

PLUS: 🍨 Bing Advanced Search Unleashed

March 26, 2024

Hey there Scooper 🍨

They just don’t make’em like they used to…

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GOOGLE UPDATE

🔧 Google Rolls Out 3DModel Feature for Enhanced Product Descriptions

In a recent enhancement to its structured data guidelines, Google has added the 3DModel Type to its Product structured data, offering a new dimension to product narratives through 3D visuals.

Key points:

  • Google's updated structured data guide now features the 3DModel markup Type, allowing it to be part of Product structured data through the subjectOf attribute.

  • This introduction caters to the increasing adoption of 3D models on retail sites by providing a formal method to associate these models with their respective products.

  • The aim is to boost the visibility and detail of online merchant offerings in search outcomes, potentially leading to enhanced search performance and content comprehension.

  • This update facilitates the clear linking of 3D models to the products they represent, crucial for pages showcasing several products.

  • With the growing trend of 3D visualizations in e-commerce, Google's inclusion of the 3DModel Type in Product structured data represents a leap forward in creating more engaging and informative online shopping experiences.

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BING SEARCH

🚀 Bing Advanced Search Unleashed: Transform Your Query Game

Microsoft's Bing has introduced its Advanced Search feature, a game-changer for users worldwide seeking in-depth answers to complex questions. This innovative feature is set to redefine our search habits with its nuanced approach to queries.

The Scoop: According to Jordi Ribas of Microsoft, Advanced Search combines Bing's vast data repository with the analytical prowess of GPT-4, allowing for a refined search process that accurately discerns user intent. This results in a custom-tailored results page that directly addresses your specific needs, such as pinpointing the ideal document camera from numerous possibilities.

⏳ A Moment's Wait: Engaging with Advanced Search may require a bit of patience, as it can take around 30 seconds to fully process a query. However, the depth and precision it adds to your search experience are well worth the wait.

Bing Advanced Search extends an invitation to explore a new dimension of searching, where complicated inquiries are met with detailed and pertinent responses.

ADS

🚨 The Rising Challenge of Misleading Advertising: A Closer Look

Users are increasingly encountering "bad ads" — offers that seem too good to be true or dangerous code masquerading as genuine advertisements.

A recent investigation by Forrester sheds light on the damaging impact of such ads, revealing how they not only irritate but also erode the trust and effectiveness of authentic advertising campaigns.

The Scoop: 

  1. Forrester's analysis categorizes these problematic ads into five types, ranging from the malicious to the mistakenly placed.

Source: Forrester

  1. At the severe end of the spectrum are scam advertisements offering incredible deals that result in nightmares, and harmful ads that sneak malware onto devices.

  2. On the milder side, there are ads plagued by technical issues or misplaced into incorrect categories, posing no real harm but causing frustration.

  3. The prevalence of these misleading ads not only congest digital channels but also plants seeds of mistrust among users.

  4. This growing skepticism leads to an increased reliance on ad blockers, significantly hindering the reach and impact of legitimate ads.

To Fix this:

  • Establish direct connections with publishers to ensure ad quality and avoid placement on substandard sites.

  • Demand accountability from advertising partners, work with security vendors, and implement contingency plans to safeguard ad integrity.

  • Concentrate on crafting compelling ads that are appropriate for their intended settings while staying alert to the sophisticated threats posed by deceptive ads.


That’s all for today! While we curate another Viral Scoop for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰