Google and X’s new AI magic

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GEMINI AND GROK

🧠 Google Gemini’s Voice Chat Mode and xAI’s Grok-2 Updates
^{Insights from The Verge and Tech Crunch} 

Google has launched a new voice chat mode for Gemini, while xAI has introduced Grok-2 with enhanced capabilities. These advancements mark significant progress in AI technology, enhancing user interactions and research capabilities.

The Scoop:

Google Gemini:

• Gemini Live: Google introduced Gemini Live, a new voice chat mode, at the Pixel 9 event. Available to Gemini Advanced subscribers, it functions similarly to ChatGPT’s voice chat, offering multiple voices and the ability to hold conversational interactions. Users can interrupt mid-sentence or pause and resume later. Gemini Live can also interpret video in real time.
  

• Rollout and Features: Gemini Live introduces 10 new voices and is currently available in English for Android devices, with iOS and additional languages coming soon. Google also announced new AI assistant features, including app extensions and screen context awareness for easier information access.

xAI Grok-2:

• New Models: xAI, founded by Elon Musk, has released Grok-2 and Grok-2 mini in beta. These models feature improved reasoning and image generation capabilities, available to Premium and Premium+ users on the X social network.
  

• Developer Access: xAI will offer these models to developers through an enterprise API later this month, enhancing X’s AI-driven features such as search, post analytics, and reply functions. A preview of multimodal understanding will also be included.

These updates from Google and xAI represent significant strides in AI, enhancing user experiences with better voice interactions and image generation.

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REDDIT

📊 Publishers Boost Presence on Reddit Amid Rising Visibility
^{Insights from Ad Week}

Google’s Helpful Content Update has greatly increased Reddit’s visibility, prompting publishers to enhance their strategies on the platform. Reddit’s traffic nearly tripled from 132 million to 346 million visitors between August 2023 and April 2024, according to Semrush.

The Scoop:

• Publisher Strategies: Major publishers like Yahoo, Puck, and New York Times Opinion have launched new Reddit accounts, while others like Rolling Stone and Newsweek have revitalized existing ones. This aims to engage with subreddits already sharing their content, boosting brand affinity, engagement, traffic, and subscriber conversion.
  

• Traffic Growth: Reactivating accounts has led to steady traffic growth for publishers. Newsweek saw record traffic from Reddit in July, and one unnamed publisher reported a 132% year-over-year increase. At The Washington Post, Reddit occasionally outperformed Instagram in driving traffic over the past year.
  

• New Tools: Reddit’s new features, including a simplified AMA format, an improved embed tool, and the Reddit Pro dashboard, have made navigation easier for publishers. These tools have been successfully used by publishers like The Independent and Yahoo, with notable engagement seen in events like The Independent’s AMA on the Trump trial.

As publishers adapt to shifting traffic patterns, Reddit’s increased visibility and new tools offer significant opportunities for engagement and growth.

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🧵Threads has launched a new analytics dashboard for desktop users, providing performance insights into profile views, interactions, and follower growth helping users gauge their presence on the platform and understand engagement dynamics.

❌X has launched an updated Audience Insights tab for X Premium subscribers providing demographic details, active user times, and improved chart formats for better data visualization.

That’s all for today! While we curate another Viral Scoop for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰