Google Spam Attack!

PLUS: 🍨 All about GEO, Consistent growth and reliable CAC, Google faces an unprecedented spam attack.

December 22, 2023

Hey there Scooper🍨

Every Holiday story :)

Ready for another day of staying ahead of the competition in the Virality race?

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ALL ABOUT GEO

🤖 Unveiling the Impact of Generative Engine Optimization (GEO) on AI Visibility

GEO, or Generative Engine Optimization, stands as a transformative force for enhancing content visibility within Generative Engines. Leveraging a black-box optimization system alongside GEO-bench, it evaluates diverse user queries, establishing novel benchmarks to delineate visibility metrics. Recent studies elucidate that strategic adjustments, supported by statistics and citations, have the potential to enhance content visibility by an impressive 40%.

Here’s the showdown:

👉 Strategic Optimization Tactics:

Nine proven techniques, ranging from refining authoritative content to fluency optimization, contribute to improved rankings:

  • Authoritative: Content adjusted to exude conviction and assertiveness.

  • Keyword Stuffing: Increased keywords aligning with the query.

  • Statistics Addition: Integration of numbers instead of qualitative descriptors.

  • Cite Sources: Inclusion of pertinent citations.

  • Quotation Addition: Infusion of credible quotations.

  • Easy-to-understand: Language simplified for clarity.

  • Fluency Optimization: Enhanced overall fluency.

  • Unique Words: Addition of diversity to content.

  • Technical Terms: Inclusion of technical vocabulary where applicable.

🖥️ Domain-Specific Insights:

Tailoring adjustments to specific content areas enhances visibility, e.g., citing sources boosts factual topics, while emphasizing authoritative elements enhances performance in debates and historical subjects.

🔍 Visibility Boost for Smaller Websites:

Smaller websites with lower SERP rankings benefit significantly from GEO; for instance, employing the "Cite Sources" method increased visibility by 115.1% for the fifth-ranked site, while the top-ranked site experienced a 30.3% decrease on average.

The Bottom Line:

In the evolving digital landscape shaped by AI-powered search experiences, the GEO framework emerges as a pivotal force for content visibility. Marketers should capitalize on these insights to devise domain-specific strategies, ensuring sustained visibility and influence in the Generative Engine Optimization era.

TOGETHER WITH NIFT

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This is the way Nift spreads joy 🌟:

🎁 A top jewelry brand saw 6,976 first-time buyers at less than 50% of the cost of paid social.

▶️ A top streaming service gained 33,139 trial subscribers well below their target costs.

🤗 America’s #1 meal kit added 16,472 first-time buyers in just one quarter.

GOOGLE UNDER ATTACK

👀 Google Wrestles with Unprecedented Onslaught of Spam

Google faces an unprecedented spam attack, causing disruptions in search results and sparking concerns about content visibility and ranking integrity.

1️⃣ Magnitude of Spam Onslaught and Evolving SEO Landscape:

Numerous domains, registered within a 24-48 hour timeframe, now dominate search results, ranking for hundreds of thousands of keywords. This occurrence hints at a potential shift, with Google placing greater emphasis on content over traditional links, thereby impacting established SEO strategies.

2️⃣ Exploiting Longtail Phrases, Local Search, and Navigating Technical Challenges:

Spammers strategically exploit rarely searched longtail phrases, taking advantage of low competition, and manipulate local search algorithms. Simultaneously, they employ sophisticated tactics, including IP address checks, presenting technical challenges in assessing spam pages.

3️⃣ Unprecedented Impact on Keyword Ranking and Algorithmic Vulnerability:

A single spam site manages to rank for over 300,000 keyword phrases, incorporating variations from Craigslist and local search terms. The unique algorithmic approach of local search enhances the efficacy of spam techniques, signifying a significant impact on keyword ranking.

Google has acknowledged this spam issue since at least December 19th, as confirmed by Danny Sullivan's tweet. The approach Google takes to address this persistent spam challenge in the future remains uncertain. Any thoughts?

QUICK SCOOP

🤑HubSpot and G2 dive into insights from 600+ sales pros and leaders across B2B and B2C teams on how they’re using AI tools and the results they’ve seen. Get the free report and sell smarter with AI in 2024!

🪄eBay's latest generative AI feature enables sellers to effortlessly create tailored social media posts with "hashtags, emojis, and links" directly from the Seller Hub.

💻TikTok has introduced new desktop creator tools with an enhanced UI and conversational AI, aiming to provide comprehensive analytics and streamlined content management for business accounts.


That’s all for today! While we curate another Viral Scoop for Tuesday, feel free to let us know how you felt about today! And share this with someone who’d love it.🥰

Wishing you a very Merry Christmas 🎄🎅