Google scamming Advertisers?

Hey there Scooper🍨

Has anyone ever had a curious case of Over-delivery, is Google actually scamming Advertisers? 🙃

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Ready for another day of staying ahead of the competition in the Virality race?

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🤑 Google's Sneaky Price Surge

It might have slipped under your radar, but Google has been covertly upping its ad prices, and the repercussions could be hitting you hard. The internet behemoth recently confessed to fine-tuning its advertising auctions, resulting in escalated ad expenses.

Here’s the scoop:

💲 Stealthy Cost Escalation: 

Google has quietly jacked up ad expenditures by as much as 10%, causing ripples in your ad budgets. These alterations often occur incognito, leaving advertisers like yourself in the dark.

❓ Digital Marketing Community's Reaction:

This revelation has jolted the digital marketing sphere, sparking queries about whether Google employs Smart Bidding manipulation to bolster its bottom line, potentially denting your ad endeavors.

👉 Antitrust Trial Ramifications:

Google currently finds itself under the antitrust magnifying glass. These concealed price hikes might bolster the argument that Google wields an illicit monopoly in the advertising domain, a factor that could spell consequences for advertisers.

🎯 Revenue Targets and Tensions:

Google's ad honcho, Jerry Dischler, spilled the beans on these adjustments made to meet Wall Street's revenue benchmarks. The pressure to fulfill these expectations drove Google to explore inventive avenues to optimize revenue, potentially at your expense.

The Bottom Line:

Vigilance is key - comprehending the implications of these undercover cost increments on your campaigns is crucial. Google's undisclosed ad price surges may wield an unforeseen influence on your advertising strategies and budgets. Stay in the know! 💡

📊 TikTok's Ad Performance Tracking Upgraded: Insights for Savvy Campaigns

TikTok has decided to step up its game in tracking ad performance by recognizing the limitations of last-click attribution. In this makeover, two major changes take the spotlight: the introduction of Self-Attributing Networks (SAN) and the expansion of Attribution Analytics.

Here’s the full breakdown:

1️⃣ Precise Attribution:

TikTok's SANs are here to enhance your attribution accuracy. They meticulously align user IDs with conversion data, ensuring your ad campaigns leave no steps unaccounted for.

2️⃣ Spotlight on SANs:

TikTok's shift towards self-attribution carries significant weight, particularly if you’re collaborating with Mobile Measurement Partners (MMPs). This move aims to elevate accuracy and overall campaign performance.

3️⃣ Attribution Analytics in the Limelight:

TikTok's Attribution Analytics introduces a richer set of metrics, encompassing actions such as:

• View Content

• Add to Cart, and

• Initiate Checkout.

Performance Comparison equips you to fine-tune your campaigns effectively.

4️⃣ Farewell to Last-Click Metrics:

Conventional last-click metrics fall short of measuring TikTok's true impact, underestimating it by a staggering 73%. TikTok's commitment to improved tracking is a game-changer.

The Bottom Line:

TikTok's overhaul of ad metrics empowers your campaigns with a competitive edge. It's high time to embrace and leverage these enhancements for your TikTok success story. 🚀

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🏷️TikTok has introduced in-stream labels for AI-generated content, enhancing transparency and combating misinformation, it requires creators to tag AI-edited posts or face removal.

📂The 2023 eBay Ads Holiday Report indicates that 39% are influenced by online ads, with over 50% changing gift choices because of them. You can see the full report here.

That’s all for today! While we curate another Viral Scoop for tomorrow, feel free to let us know how you felt about today! And share this with someone who’d love it.🥰