Google says links don’t matter

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CONSUMER TRENDS

 🛍️ Q1 2024 Update: Shifts in Consumer Online Shopping Behavior
Insights from Emarketer

The latest Jungle Scout report reveals significant shifts in consumer online shopping behaviors, focusing on platforms like Amazon, Walmart, and TikTok Shop.

The Scoop:

• Amazon Dominates Price and Quality: Amazon continues to attract price-conscious consumers, with 71% seeking the lowest prices, while the importance of high ratings and visual reviews on the platform shows demand for both value and quality in purchasing decisions.
  
  

• Shift in Search and Shopping Behaviors: The majority of consumers now start their product searches on Amazon instead of traditional search engines, influencing brands to adjust their search advertising strategies on various platforms. Additionally, Amazon's augmented reality feature, 'View in Your Room', is enhancing the online shopping experience by encouraging 31% of users to make purchases they would typically make in-store.
  
  

• Competitive Challenges and TikTok’s Rising Influence: Walmart faces a 15% decline in online engagement, struggling against competitors like eBay, Temu, and Target.com. Conversely, TikTok Shop engages 35% of consumers weekly by effectively merging entertainment with e-commerce, driven by innovative content from creators and effective product discovery, highlighting the platform's growing impact on digital shopping trends.

These changes require retailers to continuously adapt to new technologies and evolving consumer preferences, using competitive pricing, engaging content, and advanced tools like AR to stay relevant in digital shopping.

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SEO

🔗 Google Deemphasizes Links in SEO Rankings
^{Insights from Search Engine Journal}

Google is reducing the significance of links as a key ranking factor for SEO, aligning more with advancements in AI and natural language processing to evaluate web content.

The Scoop:

• Evolving Link Significance: Gary Illyes from Google highlighted at a search conference that fewer links are necessary to effectively rank pages, reflecting a shift in Google's reliance on links compared to previous years.
  
  

• Advanced Spam Detection and AI Utilization: Google has enhanced its algorithms to better detect and disregard low-quality or manipulative links, paralleling improvements in AI and natural language processing that allow for a deeper understanding of content relevance and quality without heavy reliance on links.
  
  

• Updated SEO Recommendations: Gary Illyes and John Mueller suggest that SEO strategies should increasingly focus on content quality, user experience, and technical site optimization, rather than traditional link-building, signaling a significant change in Google’s search optimization recommendations.

This development signifies a major transition in SEO tactics. As Google moves towards a more holistic approach to content evaluation, SEO professionals must adapt by enhancing content relevance and user engagement, ensuring alignment with Google’s evolving standards.

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🪡 Threads boasts an average of 28 million daily active users in the U.S., achieving a 21% lead over X's 22 million Daily active users. 

📺 X is launching a new smart TV app, heralding its evolution into a "video-first platform giving video navigation for smooth viewing across multiple devices, from smartphones to TVs.

That’s all for today! While we curate another Viral Scoop for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰