Google Partners with TikTok!

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Yep Google, is partnering up with TikTok as, TikTok gains 40% more young users when it comes to recommendations. Read on to find full story!

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Microsoft’s AI-Powered Advertising is Here!!

Microsoft Advertising is inviting you to explore its groundbreaking AI-driven advertising solutions, tailor-made to elevate your advertising endeavors. Unveiled at the Surface and Copilot event, these three game-changing features are here to transform your advertising game:

🎯 Innovative Ad Formats:

Microsoft introduces fresh ad formats designed specifically for Bing Chat, offering you a streamlined way to compare products based on your preferences. This revolutionary format is poised to disrupt various industries, with an early 2024 closed beta for you to dive into.

🤝 Strategic Collaborations:

Microsoft has partnered with Snapchat and Axel Springer, harnessing the power of AI chatbots for seamless integration of sponsored content within chat responses. This approach aims to enhance your users' experience and is set to expand to more partners, driven by valuable feedback from you.

👉 Copilot for Microsoft Ads:

Copilot leverages AI to generate smart recommendations for your product images, headlines, and descriptions. Currently, in the testing phase, it will soon enter open beta, streamlining your ad creation process and making your tasks more efficient.

The Bottom Line:

These powerful tools empower you to engage users more effectively, boost decision-making efficiency, and enhance overall user experiences. Make informed decisions while you sit down to strategize for your ads.

Google and Microsoft Step Up With New Web Policies and Analytics

Google and Microsoft are shaking up the online world with updates that could affect your digital presence. Google is refining its advertising policies, while Microsoft is supercharging web analytics.

Here's the lowdown:

→ Google's Policy Pivot:

On November 21, 2023, Google will tweak its Misleading Representation policy. It will now classify product or service non-fulfillment due to qualifications under the Unacceptable Business Practices policy. This has implications for your Google ads.

→ Misleading vs. Unacceptable:

Google's Misleading Representation policy targets deceitful ads and websites. In contrast, the Unacceptable Business Practices policy deals with impersonation, fictitious businesses, and false advertising.

→ Policy Breach Ramifications: 

Violating Google's Unacceptable Business Practices policy could result in the suspension of your Google Ads account.

→ Microsoft's Webmaster Tools Upgrade:

Microsoft is beefing up its Bing Webmaster Tools Performance Report. It combines web search and chat data, providing insights into clicks, impressions, and engagement.

→ Dive into the Details:

Access granular data, including click-through rates, indexed pages, crawled URLs, and more for optimizing your site.

→ Search Performance API Boost:

Microsoft is enhancing its Search Performance API, streamlining automated analysis and data integration.

The Bottom Line:

Keeping abreast of Google's policies and harnessing Microsoft's enriched analytics can elevate your online presence. In the digital realm, compliance and detailed insights are your keys to success.

🔥How data-driven insights can help executives to provide prompt resolutions and ensure seamless customer experience.? Join Aircall's free webinar and get all your CX questions answered and elevate your customer experience through data-driven strategies this BFCM.

🤝TikTok and Google are reportedly testing a partnership to embed Google search prompts within TikTok as nearly 40% of young users prefer platforms like TikTok for recommendations over Google.

🪄YouTube unveiled the "Dream Screen" generative AI for AI-embedded backgrounds in Shorts and "YouTube Create" – a free editing app with features like auto-captions and direct publishing.

That’s all for today! While we curate another Viral Scoop for tomorrow, feel free to let us know how you felt about today! And share this with someone who’d love it.🥰