Google Is Your New Shopping Buddy

Hey there Scooper 🍨

That probably could be the reason the order is wrong 🙂 

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GOOGLE SHOPPING

🌟 Google's AI-Driven Shopping Revolution

Google is revolutionizing the online shopping experience with the introduction of advanced AI-driven features for a personalized discovery process.

The Scoop:

• Style Recommendations: Leveraging a new image gallery feature, Google allows users to fine-tune their search results based on style preferences through a simple thumbs-up/down mechanism, catering to individual tastes and refining future searches.

• Brand Preferences: Users can now prioritize their favorite brands in searches for clothing, shoes, or accessories, ensuring a tailored shopping journey that highlights products from selected brands.

• Generative AI for Product Searches: Google utilizes generative AI to create visual matches for products, improving search result accuracy and meeting shopper expectations more closely.

• Virtual Try-On: A step towards inclusivity, this feature showcases how different clothing items fit on a range of real models of various sizes, aiding in more informed purchase decisions.

Google's innovative approach to shopping through personalized, AI-enhanced shopping tools, marks a significant leap forward.

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ADOBE GENSTUDIO

🌟 Adobe Launches GenStudio: A New Era for AI in Advertising

Adobe's latest innovation, GenStudio, marks a significant advancement in AI-driven advertising, unveiled during their Summit event. This platform, together with an AI assistant for Adobe Experience and updates to the Firefly AI model, sets a new standard for marketing campaign creation.

The Scoop:

• GenStudio Platform: A comprehensive hub for creating ads, offering brand kits, copy guidance, and preapproved assets, powered by generative AI for quick, on-brand ad production. Set to be generally available later this year, it's currently in the alpha stage, with variable pricing.

• AI Assistant for Customer Experience: Adobe's customer experience platform is now enhanced with an AI chatbot, designed to handle technical inquiries, automate routine tasks, and fine-tune audience engagement for more effective promotions.

• Firefly Services and Enhancements: With over 20 AI tools and APIs, Firefly Services aims to streamline creative processes, featuring updates like "structure reference" for influencing content layout and the ability for companies to develop Custom Models.

• Partnership with Microsoft: Adobe is joining forces with Microsoft to integrate the Adobe Experience Cloud with Microsoft 365 Copilot, promising to simplify marketing tasks, with details on the launch still to come.

Adobe’s GenStudio, alongside its expanded AI features, represents a transformative approach to advertising, emphasizing enterprise-level solutions.

AI BOT FIGHT

🥇 Anthropic's Claude 3 Tops GPT-4 in AI Leaderboard

Anthropic's Claude 3 Opus model has achieved a significant milestone by surpassing OpenAI's GPT-4 in the LMSYS Chatbot Arena rankings, heralding a new phase in the competitive landscape of AI language models.

The Scoop:

• Leaderboard Success: Claude 3 Opus now leads the LMSYS Chatbot Arena, a critical benchmark for evaluating the performance of AI models, marking a notable achievement against the previously dominant GPT-4.

• User Preference Shift: The rise of Claude 3 indicates a shifting preference among users, many of whom have started to opt for Claude 3 over ChatGPT for everyday tasks. This trend underscores the growing competition and innovation in the AI field.

• Haiku's Impact: The smaller yet impressive Claude 3 model, Haiku, has also outshined an older version of GPT-4, showcasing the potential of smaller, more cost-effective AI models to disrupt the market with their performance and affordability.

• Future Expectations: With Claude 3's ascendancy reshaping perceptions, the anticipation around OpenAI's response, potentially with GPT-4.5 or GPT-5, is mounting. The AI community is keenly awaiting how these developments will further evolve the capabilities and applications of AI models.

That’s all for today! While we curate another Viral Scoop for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰