Google Honesty Overhaul

Hey there Scooper 🍨

Happens, doesn’t it? 

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GOOGLE REVIEWS

📝 Trustpilot and Google Enhance Review Transparency
^{Insights from Search Engine Journal}

Trustpilot and Google are both taking significant steps to improve the transparency and reliability of online reviews. Trustpilot continues its efforts to combat fake reviews amidst a record surge in review activity, while Google introduces a new profile feature to centralize and publicize user reviews.

The Scoop:

• Trustpilot’s Record Year: Trustpilot reported 54 million reviews in 2023, a 17% increase from the previous year, with over a million businesses reviewed, including 20% new ones.
  

• Fake Reviews Management: Trustpilot removed 3.3 million fake reviews, maintaining a 6% removal rate consistent with 2022. Automated systems identified 82% of these fake reviews.
  

• Community and Legal Actions: Trustpilot issued nearly 7,000 public warnings and 46,000 business warnings, and took legal action against 10 businesses. Community members played a key role in flagging suspicious reviews.
  

• Google’s New Profile Feature: Google is rolling out a feature allowing users to manage and share reviews through a centralized profile at profile.google.com. Initially private, these profiles will become public on June 24th, enhancing transparency.
  

• Privacy and Impact: Google assures that personal details like birthdays won’t be displayed, and users can delete their profiles if they choose. This feature aims to improve review credibility and influence purchasing decisions.

Trustpilot’s and Google’s initiatives highlight a commitment to maintaining the integrity of online reviews. By combating fake reviews and increasing transparency, both platforms aim to foster consumer trust and ensure that users have access to reliable information. These efforts are crucial for informed decision-making in the digital marketplace.

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TIKTOK

🇺🇸 TikTok’s US-Only Algorithm: Potential Changes Ahead
^{Insights from Social Media Today}

As TikTok faces pressure from U.S. authorities, its owner, ByteDance, is exploring a U.S.-only version of its algorithm to maintain operations amidst national security concerns.

The Scoop:

• Algorithm Adaptation: TikTok is developing a separate algorithm for its 170 million U.S. users. This initiative is aimed at creating a version independent of its Chinese parent company, to address U.S. security concerns.
  

• Historical Context: The U.S. Senate has mandated that TikTok must either be sold to a U.S. entity or face a nationwide ban. Chinese export-control rules, however, prevent the sale of the algorithm itself.
  

• Past Controversies: Investigations revealed TikTok’s moderation practices, including the suppression of content featuring physical “flaws” or low-quality environments, raising ethical concerns. TikTok has denied using these practices outside China.
  

• Technical Challenges: TikTok’s visual identification system, which contributes to its compelling content recommendations, is advanced but potentially problematic for U.S. regulators.
  

• Possible Outcomes: A U.S.-only algorithm might dilute TikTok’s effectiveness, and if no agreement is reached, TikTok could be banned in the U.S. by January next year, escalating tensions between the U.S. and China.

The adaptation or potential ban of TikTok in the U.S. reflects broader geopolitical tensions and raises significant questions about data security and international digital policies. The outcome could reshape how global tech companies operate under national regulations.

QUICK SCOOP

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🔗 LinkedIn updates its link preview images in organic posts, reducing their size for users to stay on the platform and engage with unique content.

👀 Google offers advertisers to opt-in to "video enhancements" for their ad campaigns by automatically creating additional video formats from original assets using AI.

That’s all for today! While we curate another Viral Scoop on Monday, let us know how you felt about today! And share this with someone who’d love it.🥰