Google is Hiding Search Data

Plus, 🧐 YouTube and Google: Prime Ad Spots and Enhanced Data Privacy

September 13, 2024


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GOOGLE

🤯Google is Hiding Search Data from Advertisers
Insights from Search Engine Land

Advertisers using Google Ads are facing limited access to search term data, with up to 80% of this information being concealed. This lack of transparency can significantly hinder ad performance, making it crucial for advertisers to adapt their strategies.

The Scoop:

  • Search Terms and Their Importance: Search terms are the actual queries users type into Google. Advertisers choose keywords to target these terms, expecting detailed reports on which queries triggered their ads. However, a large portion of this data is being hidden, especially across certain match types.

  • Hidden Data Impact: Analysis shows that as much as 85% of search term data is hidden for some keywords. Phrase match keywords tend to obscure about 50% of data, while exact match keywords offer more transparency, with hidden data dropping to lower levels.

  • Google’s Justification: Google claims it only shows data used by a “significant number of people,” though some experts argue that revenue considerations might be a factor, limiting advertisers’ ability to optimize their spending effectively.

To minimize hidden search term data, advertisers should focus on exact match keywords, which reveal more actionable insights. Experimenting with keyword pauses and closely tracking spending can also help regain control over ad campaigns and improve budget efficiency.

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YOUTUBE AND GOOGLE

🧐 YouTube and Google: Prime Ad Spots and Enhanced Data Privacy
Insights from Search Engine Land and Social Media Today

YouTube and Google have rolled out key updates designed to improve ad placement and strengthen data privacy. YouTube’s First Position Ads now provide access to premium ad spots across all content on Display & Video 360, while Google introduces confidential matching for secure ad targeting without compromising user privacy.

  • YouTube First Position Ads: Advertisers can now guarantee their ads are the first to be seen by viewers at the start of any YouTube session, thanks to Display & Video 360. This premium ad spot is perfect for product launches or key events. Brands like Booking.com have already reported success, seeing a 21% increase in ad recall.

  • Google’s Confidential Matching: Leveraging Trusted Execution Environments (TEEs), Google’s new confidential matching allows businesses to combine their data with Google’s insights without sharing personal information. TEEs encrypt and secure data, ensuring compliance with privacy regulations while still enabling effective targeted ad delivery.

These updates provide marketers with enhanced tools for impactful ad placement and secure data use. With YouTube’s First Position Ads driving visibility and Google’s confidential matching ensuring data privacy, brands can confidently engage their audiences while upholding trust and compliance with privacy standards.

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📬OpenAI has introduced o1, its first model focused on "reasoning" abilities, designed to tackle complex tasks and provide step-by-step explanations using reinforcement learning and a "chain of thought" process to solve tasks like coding and math more accurately than previous models.

📔Meta is altering how it labels AI-edited content on Facebook, Instagram, and Threads. Instead of placing the “AI Info” tag visibly under usernames, it will now be tucked within a menu, aiming to better represent the degree of AI use.


That’s all for today! While we curate another Viral Scoop for Monday, let us know how you felt about today! And share this with someone who’d love it.🥰