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Hey there Scooper 🍨

It’s Party Time for Video Creators 😀 

Ready for another day of staying ahead of the competition in the Virality race?

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ENHANCING AD EFFICIENCY

📈 Enhancing Ad Spend Efficiency: Meta's Apology & Apple Fee Evasion Solutions

Discover two pivotal updates from Meta and Apple that are poised to reshape your advertising landscape. These advancements pledge to revolutionize how you manage platform disruptions and streamline spending, ensuring optimal returns on advertising endeavors.

Here's the breakdown:

💸 Meta's Apology & Refund Procedure for Ad Overspending

Meta has issued an apology to advertisers following an Ads Delivery outage that led to significant overspending in campaigns. Refunds, expected within 4-8 weeks, provide an opportunity to recover losses, albeit not guaranteed. Barry Hott, Growth and Performance Marketing Consultant, recommends a methodical approach to the refund application process, stressing the importance of comprehensive reporting and courteous communication with Meta support.

🚫 Circumventing Apple's 30% Service Fee for Boosted Posts

Meta presents a solution for small businesses to bypass Apple's 30% service fee when boosting posts on Facebook and Instagram. Advertisers can now boost posts directly from desktop and mobile browsers, thereby avoiding the fee associated with adding prepaid funds within iOS apps. Initial markets most affected include the US, with a global rollout slated for later.

The Takeaway:

By familiarizing themselves with Meta's refund process and implementing strategies to evade Apple's service fee, marketers can mitigate financial setbacks and optimize the efficiency of ad spending. These updates underscore the necessity of proactive approaches in navigating platform hurdles and maximizing returns on advertising investments.

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ADOBE EXPRESS X TIKTOK SYNERGY

🎨 Adobe Express Embeds TikTok Creative Assistant

TikTok's AI-powered Creative Assistant now merges with Adobe Express, simplifying content creation processes. Marketers now have direct access to TikTok Insights, trending hashtags, and creative brainstorming tools within Adobe Express, eliminating the need for platform hopping.

Here's what's in store:

🚀 Enhanced Efficiency via Adobe Express Integration

This merger minimizes the time and effort required for crafting engaging TikTok content, streamlining the creative workflow for marketers. Better yet, it's free! Access the Creative Assistant add-on at no cost through the desktop, even for Adobe Express newcomers.

💡 Versatile Support for Creative Endeavors

The Creative Assistant offers a spectrum of features to elevate your TikTok presence. From highlighting trending hashtags to brainstorming creative concepts and crafting video scripts, it's your ultimate tool for refining TikTok content. Additionally, it aids in competitor analysis by dissecting top-performing TikTok ads and popular hashtags, empowering marketers with actionable insights.

🔄 Smooth Workflow Optimization

Bid farewell to platform switching woes! Adobe Express not only integrates the Creative Assistant but also furnishes a suite of creative templates, stock assets, and editing tools tailored for TikTok-centric content creation. This integration streamlines workflows, sparing extra time, effort, and resources typically squandered when navigating disparate platforms.

The Bottom Line:

With Adobe Express's assimilation of TikTok Creative Assistant, marketers can anticipate a notable uptick in TikTok content creation efficiency. Brace yourself to unleash your creative prowess and propel your TikTok content to unprecedented heights! 

That’s all for today! While we curate another Viral Scoop for Monday, let us know how you felt about today! And share this with someone who’d love it.🥰