The Gems of Search Console!

Hey there Scooper 🍨

That smelled l.ike 🤑🤑

Ready for another day of staying ahead of the competition in the Virality race?

Oh and before we go ahead! If your friend sent this to you, be sure to subscribe here! So you don’t miss out on any scoops

GOOGLE SEARCH CONSOLE

🔍 Diving Deeper with Google Search Console: 3 Essential but Overlooked Reports

In the quest to understand fluctuations in organic traffic, Google Search Console (GSC) emerges as an indispensable ally, offering a wealth of data beyond its more commonly used features. Here we spotlight three GSC reports that are often overlooked but are instrumental in diagnosing traffic variances.

1️⃣ Device-Based Performance Insights

Google's mobile-first indexing, necessitates a nuanced analysis of traffic across different devices. The Device Segmentation report in GSC enables a granular look at how your content fares on mobile, desktop, and tablets, offering clues to specific device-related dips in traffic. This analysis can help pinpoint whether adjustments in mobile SERP features or desktop rankings are behind changes in site visits.

2️⃣ Navigating the Search Appearance Report

GSC's Search Appearance report is a treasure trove for gauging the impact of SERP features on your site's visibility. It breaks down performance across various search result formats, such as Featured Snippets or AMP pages. Traffic downturns may not always stem from a loss in search ranking but could be due to diminished presence in these key SERP features, guiding a strategic realignment to regain visibility.

3️⃣ Unpacking the Crawl Stats Report

The often-underutilized Crawl Stats report sheds light on Google's bot activity on your site, a critical indicator of its technical health. By tracking crawl requests, content types, and server errors, this report can unearth technical issues that might be inhibiting your site's search presence. An uptick in server errors or a reduction in crawled URLs could signal problems needing immediate attention to prevent further visibility losses.

In conclusion, by synthesizing insights across device performance, search appearance, and crawl behavior, you can develop a more informed strategy to navigate the ever-evolving SEO landscape.

TOGETHER WITH MINISOCIAL

Most brands either spend their budget on one-off influencer shoutouts or UGC content but our friends over at minisocial have a better way to work with influencers. 

Their trick? Managing a group of micro-influencers perfect for your brand who provide both reach AND fully licensed UGC content.

GreenPan worked with minisocial to source more than 100 highly effective pieces of fully-licensed UGC content from micro-influencers with more than 597k+ combined followers, which in turn generated more than $9,000+ worth of earned media value! They went on to utilize the content on ads to get even more ROI out of the project.

Join them and brands like Native, Topicals, Harper Wilde, and Banza and get started with minisocial

As a new brand you can get 15% off your first project so get started and get 25 micro-influencer posts & assets for only $1,700!

AI IN ADVERTISING

🌈 Microsoft's Take on Inclusive Advertising and AI-Enhanced Ad Copy

Microsoft's latest study highlights the transformative power of inclusive advertising in engaging Gen Z consumers, showcasing the necessity for diversity and representation in marketing campaigns. This approach not only boosts brand perception and purchase intent but also provides insightful strategies for refining ad copy using AI prompt engineering to resonate with a broad audience spectrum.

Diving into Inclusive Advertising:

• Genuine Engagement: About 76% of Gen Z consumers show a preference for brands that promote authenticity in their messaging.

• Trust through Diversity: Seventy percent of these consumers express increased trust in brands that portray diversity in their advertising.

• Seeing is Believing: Nearly half (47%) are more likely to trust brands that visually represent them, with inclusive ads boosting purchase intent by 23%.

• Brand Loyalty and Values: A significant 49% would consider switching to brands that better reflect their values due to perceived representation gaps.

Elevating Ad Copy with AI Prompt Engineering:

• Role and Objective Clarity: Begin by defining the AI's role (e.g., creative copywriter) and the specific aims of the task, such as generating diverse ad copy versions tailored to various audience segments.

• Context Is Key: Provide comprehensive background information on the product or service to ground the AI's content creation.

• Audience Insights: Incorporate detailed demographics and psychographics to enable personalized and relevant messaging.

• Tone and Brand Identity: Detail the preferred tone and brand voice to be reflected in the ad copy, guided by existing brand guidelines and market research.

• Inclusive Language: Integrate inclusive language and modifiers in your prompts to ensure the ad copy embraces diversity, promoting connection and balance.
  

Maintaining oversight is crucial to ensure consistency with brand values and the principles of inclusive advertising as outlined by Microsoft. This approach not only nurtures trust but also deepens connections with a diverse consumer base, paving the way for more meaningful and impactful marketing campaigns.

QUICK SCOOP

🚀 Discover the future of DTC at Chargeflow’s pivotal virtual event on March 27, 2024, at 12:00 PM EST and Engage with industry leaders from Gorgias, Yotpo, Triple Whale and more as they delve into emerging trends, and evolving consumer behaviors in e-commerce. Register Now for Free!

🌐 Threads introduces "Trending Topics" in the U.S., focusing on genuine user engagement while reducing political content to promote a positive environment.

📊 ICSC research reveals a higher return rate for online purchases (15.2%) compared to in-store (5%), driven by issues like fit and quality, with policies on returns influencing consumer behavior.

That’s all for today! While we curate another Viral Scoop for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰