Gems are the new GPTs

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GOOGLE GEMINI

🪄 Optimize Your Workspace with Google Gemini’s Customizable Gems
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Google has launched “Gems” within Gemini, offering users customizable AI assistants to streamline tasks, enhance productivity, and tailor responses to specific needs. This tool is designed to adapt to various professional scenarios, from marketing to education, allowing for more personalized and efficient workflows.

The Scoop:

1. Premade and Customizable Gems: Users can choose from prebuilt Gems, such as Writing Editor and Coding Partner, or create their own to meet specific goals, tasks, or workflows.

2. Integration and Flexibility: Available to Google Workspace users with Gemini add-ons (Business, Enterprise, Education, and Education Premium), Gems provide flexibility to customize tasks and save time on repetitive activities.

3. Versatile Use Cases: Gems can be employed for diverse functions such as generating marketing materials, refining copy, gathering targeted feedback, or staying informed on industry trends.

4. Ease of Use: The setup is straightforward, with in-product guidance and integration with various CMP providers, making it accessible even to those new to AI customization.

Harness the power of Google Gemini’s Gems to create tailored AI solutions that boost efficiency and productivity. Whether you’re looking to enhance your marketing efforts or streamline your workflow, Gems offers a versatile, user-friendly platform to meet your needs. Start exploring and customizing your Gems today to maximize the potential of AI in your workspace.​

TOGETHER WITH ADQUICK

Run IRL ads as easily as PPC

AdQuick unlocks the benefits of Out Of Home (OOH) advertising in a way no one else has. Approaching the problem with eyes to performance, created for marketers with the engineering excellence you’ve come to expect for the internet.

Marketers agree OOH is one of the best ways for building brand awareness, reaching new customers, and reinforcing your brand message. It’s just been difficult to scale. But with AdQuick, you can plan, deploy and measure campaigns as easily as digital ads, making them a no-brainer to add to your team’s toolbox.

You can learn more at AdQuick.com

MEDIA BUYER INDEX

👀 Weekly Conversion Metrics Overview
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The latest conversion metrics across major digital platforms highlight the shifting landscape of online advertising. Marketers need to stay agile and adjust strategies based on the performance trends seen this week.

The Scoop:

1. Meta: With a slight improvement in CvR and ROAS, along with a drop in CAC, Meta continues to show stability. Action: Focus on refining ad targeting to leverage improved ROAS while keeping CAC in check.

2. Google: Google’s strong CvR performance and a CAC reduction are noteworthy. Action: Ramp up spending on Google Ads, particularly for high-intent keywords, to capitalize on improved conversion rates.

3. TikTok: Despite a significant drop in CAC, the platform shows remarkable growth in CvR and ROAS. Action: Increase ad spending on TikTok, particularly for campaigns targeting younger demographics, as the platform proves highly effective.

4. YouTube: The platform’s decline in all key metrics suggests a potential dip in user engagement or effectiveness. Action: Reevaluate YouTube ad strategies and consider reallocating the budget to more effective channels.

5. Microsoft: Despite increasing CAC, positive CvR and ROAS trends are encouraging. Action: Continue investing in Microsoft ads but closely monitor CAC to avoid overspending.

6. Pinterest: The across-the-board declines indicate challenges for advertisers on this platform. Action: Pause or reduce spend on Pinterest ads until performance improves, focusing instead on platforms with stronger metrics.

This week’s data underscores the need for marketers to be dynamic and responsive. By reallocating resources toward platforms showing strong performance and optimizing strategies on those that are lagging, marketers can maximize ROI and maintain a competitive edge.

QUICK SCOOP

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💸Global ad spends are projected to surpass $1 trillion in 2024, totaling $1.07 trillion, a 10.5% rise fueled by advancements in AI-powered media tools, according to WARC. North America is set to lead with $348 billion, followed by Europe at $165 billion while Meta, Amazon, and Alphabet are anticipated to attract 44% of the total ad spend.

👻 Social shopping on Snapchat and Reddit surpasses Instagram in frequency, with 16.3% and 16% of US users making purchases weekly, surpassing Instagram by 8.2%. TikTok sees 10.7% weekly purchases, while Pinterest (8.6%) and Facebook (13.1%) trail. 

That’s all for today! While we curate another Viral Scoop for Monday, let us know how you felt about today! And share this with someone who’d love it.🥰