Gemini will run search Ads!

Hey there Scooper 🍨

Finally a sigh of relief with search ads :)

Ready for another day of staying ahead of the competition in the Virality race?

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GEMINI AI: MARKETING BOOST

💥 Google's Gemin(a)i Boost for Marketers

Google is elevating the search campaign game with the introduction of generative AI. The star of the show is the conversational experience within Google Ads, featuring a chatbot driven by Google's Gemini AI model. This game-changing tool seamlessly integrates into the ad creation process, promising a new era for marketers.

Here’s the rundown:

🤖 AI-Powered Ad Guidance:

Meet Google's Gemini-based chatbot, residing in the Google Ads composer, ready to assist in optimizing your ad strategy. This conversational experience, currently accessible to English language advertisers in the U.S. and U.K., is gearing up for a global expansion.

💪 Streamlined Campaign Creation:

The conversational experience marries human expertise with Google AI, simplifying the development of optimized search campaigns. By entering your website URL, Google AI takes charge, generating ad content, including creatives and keywords. This AI-driven approach significantly simplifies the intricate task of optimizing for search intent.

🏞️ Visual Enhancement with Responsible AI:

Google introduces a visual twist, empowering marketers to create custom visuals based on product landing page images. Crucially, Google maintains responsible AI usage by invisibly watermarking AI-generated images.

⚓ Global Reach & Future Outlook:

While currently catering to English-speaking advertisers in the U.S. and U.K., the conversational experience is gearing up for a global stage. This expansion holds great promise for smaller businesses aiming to scale creative efforts and larger agencies seeking efficient concept testing.

The Bottom Line:

With global accessibility on the horizon, the fusion of human insight with AI capabilities is set to redefine search campaigns. Marketers, brace yourselves for a more streamlined, efficient, and creative approach to ad strategies, thanks to the transformative power of AI at your fingertips. 💻🚀

TOGETHER WITH ZIPCHAT

How are 1000+ Brands turning their visitors into high-spending buyers with an AI?

Zipchat is an AI-powered sales chat for your website. Its AI is trained with your website and blog content, external documents you may add, and from each conversation it handles. 

It proactively intercepts website visitors at the right time, asking questions and learning about the visitor's needs. Depending on your business it can either sell your products by sending visitors to the right product checkout or push to schedule a demo with a sales rep.

Since the AI is trained with all your business information, it can also be useful for handling customer support and reducing tickets and related costs. 

Shopify merchants average a 12.4% conversion rate Chat-to-Sale with Zipchat AI while service businesses see an increment of 32% in calls scheduled from their websites.

Schedule a Free Demo and Get Started Now!

AI-POWERED CHROME

🚀 Experience the Power of Google's cutting-edge AI in Chrome!

Google is revolutionizing the browsing experience by infusing Chrome with advanced AI capabilities. Brace yourself for groundbreaking features that will redefine the way you interact with the web.

Let's dive into the highlights:

1️⃣ Intelligent Writing Assistant:

Scheduled for release next month, Chrome's writing helper AI empowers you to craft sophisticated text, whether for business reviews or casual forum posts. With a simple right-click, the AI leverages Google's extensive data, enhancing the effectiveness of your communication.

2️⃣ Seamless Tab Management:

Bid farewell to tab chaos as Chrome introduces AI-driven tab organization. A quick right-click enables auto-organization, suggesting names and emojis to streamline your browsing tasks. Ideal for multitasking, this feature simplifies activities like online shopping, research, and trip planning.

3️⃣ AI-Powered Theme Generator:

Expanding its generative AI wallpaper model, Google brings effortless theme creation to Chrome. By selecting "Create with AI" in the "Customize Chrome" panel, users can personalize themes based on subject, mood, visual style, and color preferences.

The Bottom Line:

Google's infusion of AI into Chrome promises an enhanced and more interactive online experience. For marketers, these features unlock avenues for improved communication, efficient multitasking, and a personalized browsing interface. This is just the beginning – anticipate more innovations as Chrome evolves into a smarter and more intuitive browser.

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🎥TikTok's new test phase introduces 30-minute video uploads, evolving from its original 15-second format. 

🤝Amazon in collaboration with Nvidia, introduces a generative AI tool for third-party sellers, enhancing product listings with auto-generated content. 

That’s all for today! While we curate another Viral Scoop tomorrow, feel free to let us know how you felt about today! And share this with someone who’d love it