Games are the best Ads?

PLUS: 🍨OpenAI Debuts Voice Engine for Realistic Voice Cloning

April 01, 2024

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GAME ADVERTISING

💪 Games Advertising Gains Momentum in Marketing, IAB Reports
Insights from IAB

The Interactive Advertising Bureau (IAB) has shed light on the rapid ascent of game advertising within the marketing world, emphasizing its growing safety and effectiveness as a key advertising channel.

The Scoop:

  • Budget Boosts Ahead: Marketers are eyeing an increase in games advertising budgets, projecting ad spending to soar from $8.53 billion in 2024 to $11.49 billion by 2027, indicating the sector's expanding influence.

  • Safety and Performance: A notable 86% of marketers vouch for the brand safety of game advertising, which notably outperforms average media click-through rates. This underscores its efficiency in driving engagement and conversions throughout the consumer journey.

  • Strategic and Measurable: Games advertising is lauded for its integral role in marketing strategies and its measurability, with 85% of marketers expressing confidence in tracking its impact. Its adaptability for continuous, year-round campaigns further cements its value.

The IAB's insights affirm the strategic importance of game advertising, highlighting its potential for significant growth and its role in enhancing brand engagement and conversion rates. 

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GENERATIVE AI

🎙️OpenAI Debuts Voice Engine for Realistic Voice Cloning
Insights from Tech Crunch

OpenAI introduces Voice Engine, a cutting-edge text-to-voice generation tool capable of creating lifelike synthetic voices from just a 15-second audio sample. This innovation opens up new possibilities for content creation across various industries while navigating the ethical landscape of AI voice technology.

The Scoop:

  • Voice Engine can generate a synthetic voice that reads out text in multiple languages based on a short voice clip.

  • Initially available to a select group of developers, this technology is being tested in applications ranging from educational content to healthcare communications.

  • Trained on a diverse dataset, Voice Engine powers existing OpenAI applications like ChatGPT's Read Aloud feature. To address privacy and misuse concerns, OpenAI has implemented watermarking for traceability and is exploring further safeguards, including consent verification.

As the technology evolves, OpenAI is keenly aware of the ethical dimensions, from potential impacts on the voice-acting industry to the risks of deepfake misuse. The company is committed to responsible development, emphasizing transparency, consent, and safety in Voice Engine's deployment.

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📈In February, the U.S. ad market experienced a notable 10.4% year-over-year growth, the largest in nearly two years, and marked the 11th straight month of expansion.


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