Games are the best Ads?

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🏎️ It’s that time of the year!

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MOBILE ADS

🎮 Tapping into Mobile Game Ads Potential

A recent study by Digital Turbine and Apptopia reveals the untapped potential of mobile games for marketers. Contrary to common belief, mobile games aren't just for fun; they offer a lucrative opportunity for brands to connect with consumers.

Here’s the lowdown:

💰 Untapped Potential:

Despite consumers spending 10.6% of their mobile phone time on games, only 3.9% of total ad spending goes to this platform. This significant gap presents brands with the chance to boost their presence and potentially achieve higher returns on investment.

👉 Who plays what:

Word gamers are fitness fans, news buffs, and adventure enthusiasts, while puzzle gamers are beauty enthusiasts (+23%) and adventure seekers (+26%). Card gamers lean towards sports (+32% more likely to have apps in this category) and beauty (+28% more interested than average). Additionally, action gamers prioritize health and fitness apps (+94%) and show interest in sports (+71%) and outdoor activities (+36%).

🎯 Wide Audience Reach:

With 70% of U.S. consumers playing mobile games and 21% of them rarely or never using social media, brands can reach a vast and relatively untapped audience through mobile game ads. This presents an opportunity to engage directly with actively involved consumers within the gaming environment.

👀 Attention Magnet:

Americans spend an average of 28 minutes per day immersed in mobile games, making it a highly effective platform to capture users' attention. Compared to other video platforms, mobile gaming offers a more engaging environment for brands to showcase their products or services, potentially garnering up to 9 times more attention from consumers.

The Bottom Line:

In the competitive advertising landscape, mobile gaming emerges as a promising channel for marketers. By leveraging these insights, brands can tailor their strategies to effectively engage diverse segments of gamers, promising heightened brand visibility and meaningful connections where consumers are most active!

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GOOGLE ADS

📈 Advancing Google Ads Insights and Control

Google is introducing significant updates to empower advertisers with better insights and control over their campaigns. From introducing a default Google Ads report in Google Analytics 4 to offering unprecedented control over ad placement within the Search Partner Network, these changes are designed to equip marketers with actionable tools for optimizing their campaigns effectively.

Here's the showdown:

📊 Simplified Data Access:

Google Analytics 4 now features a default Google Ads report, streamlining data access within the platform. This enables marketers to effortlessly monitor the performance of their Google Ads campaigns directly within their GA4 account, facilitating improved decision-making and campaign optimization.

🎯 Enhanced Ad Placement Control:

Starting March 4, advertisers using Performance Max will receive access to impression-level placement reporting of Search Partner Network sites. Furthermore, Google is extending the option to exclude specific ad placements at the account level, providing better control over where their ads are displayed. These updates address concerns highlighted in the Adalytics report, ensuring advertisers have increased control and transparency over their ad placements.

🛡️ Protecting Brand Reputation:

With heightened control over ad placement within the Search Partner Network, advertisers can safeguard their brand reputation by avoiding associations with inappropriate content. This not only addresses concerns raised by the Adalytics report but also ensures that advertisers uphold a positive brand image while effectively reaching their target audience.

As Google continues to roll out updates aimed at enhancing insights and control for advertisers, marketers can move forward with increased confidence and efficiency in their campaigns.

That’s all for today! While we curate another Viral Scoop for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰