GA4 Real-time Reports

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GOOGLE

📊 Google Analytics 4 Adds Real-Time Pages Report
^{Insights from Search Engine Journal}

Google Analytics 4 (GA4) has introduced a Real-Time page report, giving marketers instant insights into their websites' performance, including key user engagement and page view data. This report provides valuable real-time data to quickly assess the impact of ongoing campaigns.

The Scoop:

Where to Find It: You can locate the Real-Time Pages report in the Reports menu of GA4.

Metrics Overview: The report consists of two key summary cards:

• Key Metrics Card: Displays total views and active users within the last 30 minutes.
  

• Bar Graph Card: Visualizes active users per minute over the past 30 minutes.

Detailed Breakdown: Below the cards, a table provides detailed insights:

• Displays page paths and screen classes, ranked by views and active users.
  

• Shows total views for each page or screen.
  

• Tracks the number of distinct active users on each page in the last 30 minutes.

Practical Uses:

• Quickly identify which pages are driving traffic at any moment.
  

• Assess the immediate impact of your marketing campaigns.
  

• Detect and address real-time performance issues to improve user experience.

Limitations:

• Customization Limits: The report currently doesn’t allow filters or comparisons.
  

• Not for Debugging: This report provides real-time insights but isn’t suited for in-depth analysis or technical troubleshooting.

The GA4 Real-Time Pages report is a valuable tool for fast decision-making and real-time monitoring of user engagement. While it lacks customization options, it offers quick insights that can help marketers optimize their campaigns on the fly.

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BFCM

📧 BFCM Mail Mistakes To Avoid
^{Insights from Tobi Chapman}

Black Friday and Cyber Monday (BFCM) are fast approaching, and while everyone is scrambling to craft the perfect campaigns, there’s one mistake I see brands repeat year after year: creating long, overly detailed emails that miss their mark.

Here’s the secret no one tells you: your emails aren’t supposed to drive sales directly. Their primary goal is to drive the click—to funnel traffic to your landing page or product detail page (PDP), where the real conversion happens.

1. Keep Emails Short & to the Point: This is critical. In today’s fast-paced digital landscape, people don’t have the time—or patience—to read long, drawn-out emails. Research shows that emails with fewer than 100 words result in a 20% higher click-through rate than longer emails. Keep your message punchy and direct, focusing solely on the offer and a simple, compelling call-to-action (CTA).

2. Focus on the Offer, Not the Story: The urgency of BFCM means your customers are on the lookout for deals, not long-winded brand stories. Highlight what matters most—the discount, the product, and the CTA that leads them to your site. Use compelling visuals to catch their eye and let the landing page do the heavy lifting. Data-driven studies reveal that concise, offer-focused emails lead to a 30% increase in conversions during peak sales periods.

3. Leverage a Full-Funnel Strategy with AdRoll: Email marketing is just one piece of the puzzle. To truly maximize your holiday sales, you need a comprehensive, full-funnel approach that nurtures your customers at every stage of the journey. This is where AdRoll comes in.

With AdRoll, you can build brand awareness at the top of the funnel, retarget potential customers in the middle, and use personalization to drive conversions at the bottom. Whether you’re capturing interest or closing the deal, having a full funnel strategy ensures you’re reaching customers at the right moment. Want to go deeper? Download the AdRoll Full Funnel Marketing Guide to learn advanced techniques for building awareness, retargeting, and setting key performance indicators (KPIs) to measure success this holiday season.

4. Save Time & Money by Reducing Development Costs: The simpler your email, the less time it takes to develop. By keeping your content brief and focused, you can avoid the extra time and money that goes into designing overly complex email templates. Streamlining your email development process means more time to optimize other areas of your marketing efforts, like retargeting or refining your landing pages.

This holiday season, don’t overcomplicate your emails. Keep them concise, focused, and impactful. Let your email be the vehicle that drives customers to your site, and allow your landing page to convert them. Combine these tactics with a full-funnel approach—like the one outlined in AdRoll’s guide—and set yourself up for a successful BFCM.

META

🛡️ Meta Introduces Brand Suitability Controls at Advertising Week 2024
^{Insights from Meta}

Meta is unveiling new brand suitability controls to give businesses greater control over where and how their ads appear on Facebook and Instagram. These tools are part of Meta’s ongoing commitment to improving brand safety, ensuring advertisers can maintain brand integrity while optimizing ad placements.

The Scoop:

• Comment Controls: Meta is testing a feature that lets businesses turn off comments on their Facebook and Instagram ads, giving them more control during sensitive campaigns.
  

• Expanded Profile Blocking: Advertisers can now block their ads from appearing on specific Instagram profiles, with this feature extending to Facebook. Brands can upload lists of profiles where they don’t want their ads displayed.
  

• Content Block Lists: In partnership with third-party providers like Integral Ad Science (IAS), Meta is introducing content block lists for Feed and Reels, allowing advertisers to block their ads from being shown next to unsuitable content. Full implementation is expected by 2025.
  

• Faster Brand Safety Data: Meta has accelerated the speed at which advertisers receive brand safety data, with faster analysis (now 75% quicker), allowing brands to make real-time adjustments.
  

• Upgraded Brand Safety Center: Meta’s Brand Safety and Suitability Center has been revamped with a more user-friendly dashboard. This allows businesses to manage content filters and block lists more efficiently.

Meta’s new tools empower businesses with more transparency and control over ad placement, ensuring ads are aligned with brand values while optimizing their performance. The added collaboration with third-party tools and faster data delivery further enhance Meta’s leadership in providing a safe advertising environment.

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🤳🏻Instagram and TikTok continue to dominate as the most popular social platforms among U.S. teens, according to a survey by Piper Sandler. Instagram has seen a 7% rise in overall usage, maintaining its position as the most used app. TikTok, favored for entertainment, follows closely with a 5% increase in popularity. 

🛍️TikTok has launched a new in-stream shopping push through its "Fall Deals For You" promotion, offering discounts on thousands of trending products from popular brands like Dyson, Keurig, and e.l.f. Cosmetics. Throughout October, users can access these deals and participate in live shopping events, including exclusive product launches and influencer-hosted sessions.

That’s all for today! While we curate another Viral Scoop for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰