FTC Against Fake Reviews

Plus, 🚀 Meta’s New Campaign Optimization Features

August 15, 2024


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FTC NEW RULE

🧐 FTC's New Rule Against Fake Reviews and Deceptive Practices
Insights from Search Engine Land

The Federal Trade Commission (FTC) has introduced a comprehensive rule aimed at tackling fake reviews and deceptive practices, enhancing its ability to enforce penalties and protect consumers.

The Scoop:

The rule prohibits the creation, sale, and dissemination of fake consumer reviews, including those generated by AI, and bans businesses from bribing individuals for positive reviews. Reviewers must disclose any connections to the businesses they review, and businesses cannot use legal threats to suppress negative reviews. Additionally, the rule prohibits buying or selling fake social media indicators like likes and followers.

This rule is a significant step toward ensuring transparency and honesty in online reviews, protecting consumers from misleading information and supporting fair competition among businesses.

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META

🚀 Meta’s New Campaign Optimization Features
Insights from Facebook 

Meta has announced several new updates aimed at enhancing campaign optimization and ad performance for advertisers. These updates focus on providing more customized ad solutions and improved attribution methods.

The Scoop:

  • Customized Campaigns: Meta is introducing Conversion Value Rules, allowing businesses to prioritize and optimize for specific customer segments and conversions without creating separate campaigns. This feature aims to enhance automation and performance.

  • Incremental Conversions: A new opt-in attribution setting will focus on incremental conversions, which are conversions that likely wouldn’t occur without the ad. Early tests showed a 20% improvement in these conversions, emphasizing Meta ads’ effectiveness.

  • Integration with Analytics Tools: Businesses can now connect external analytics tools like Google Analytics and Northbeam directly to Meta’s ads system through a simple API setup. This integration will help Meta fine-tune campaign optimization based on cross-publisher performance data.

  • Enhanced Attribution Models: Meta is refining its attribution models to better align with the incremental conversion setting, aiming to deliver more valuable results by focusing ad delivery on driving these conversions.

  • Cross-Publisher Insights: Meta’s system now considers more of the customer journey across multiple platforms, potentially increasing Meta-attributed conversions by 30%. Advertisers can expect better insights and performance metrics as a result.

Meta’s new updates are designed to offer more customized and effective ad solutions, integrating external analytics for better performance insights, and focusing on incremental conversions to demonstrate the true impact of Meta ads. These improvements should help businesses maximize their ad spend and achieve better results.

CLAUDE

🚀 Anthropic Launches Prompt Caching for Claude
Insights from Anthropic

Anthropic has introduced Prompt Caching for its AI model, Claude, aimed at enhancing performance and reducing costs for tasks requiring repetitive contextual information. This feature is available in public beta through the Anthropic API.

The Scoop:

Functionality: Prompt Caching allows developers to store frequently used context between API calls, significantly reducing costs (up to 90%) and latency (up to 85%).

Use Cases:

  • Conversational Agents: Reduces costs and latency for extended conversations.

  • Coding Assistants: Improves autocomplete and codebase Q&A by maintaining a summarized version of the codebase.

  • Large Document Processing: Processes long-form content without increasing response latency.

  • Detailed Instructions: Enhances responses by including extensive instructions and examples.

  • Agentic Tool Use: Improves performance for scenarios requiring multiple tool calls and iterative changes.

Pricing: Writing to the cache costs 25% more than the base input token price, while using cached content costs only 10% of the base price.

Prompt Caching is a significant upgrade for Claude, enabling faster, cheaper, and more efficient performance for various applications, from coding to conversational agents. This feature is set to enhance the capabilities of businesses and developers using the Anthropic API.

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🔎Google will soon introduce "Deep Research" to its AI assistant, Gemini compiling and synthesizing information from multiple sources, aiming to help users with complex tasks and decision-making.

💰TikTok is launching a new incentive program to reignite its U.S. user base. To participate, users must opt into the program, and then invite YouTube creators with at least 10k followers and Instagram influencers with 100k followers to join TikTok.


That’s all for today! While we curate another Viral Scoop for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰