Filters are now Ads?

Hey there Scooper 🍨

What a week it has been!

Ready for another day of staying ahead of the competition in the Virality race?

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SOCIAL MEDIA UDATES

🌈 Snapchat’s Brand-Powered AR Filters & Instagram’s Refined Hashtag Exploration

Snapchat's latest advertising offering invites brands to embed themselves into user experiences with custom AR filters, while Instagram reshapes how hashtags guide users through a world of discovery.

Snapchat: Innovating Ad Space with Branded AR Filters

Bringing a fresh twist to digital advertising, Snapchat now allows brands to create sponsored AR filters. Unlike Lenses, these filters add a branded touch to user photos, including clickable promotions. Highlights of this feature include:

✨ Simplified Design Process: Leveraging Snap's Lens Web Builder, brands can forge Sponsored AR Filters in a snap, removing the hurdle of external costs.

🖌️ Rich Template Variety: From facial filters to geographical overlays, the array of templates opens a realm of creative possibilities for advertisers.

🎉 User Engagement: While different from the interactive Lenses, these filters offer an additional layer for brands to engage Snapchat users, enhancing their digital footprint.

Instagram: Expanding Discoveries via Hashtag Insights

Instagram's enhancement of its hashtag functionality aims to deepen user engagement by transitioning from the "Top Posts" feed to a full-fledged search result page akin to the Explore feature. This update intends to:

🔎 Comprehensive Exploration: Accessing a hashtag now reveals extensive search results, mirroring the Explore page’s layout, including profiles, audio, and Reels.

🌟 Visibility and Discovery: The update underscores the value of embedding target keywords within profiles to ensure visibility in hashtag-related searches.

📽️ Seamless Reels Access: As Reels continue to captivate the Instagram community, this update simplifies navigating to Reels content tailored to specific topics, enhancing content consumption.

Embrace Snapchat's Sponsored AR Filters for inventive and budget-friendly advertising campaigns, and refine your Instagram presence with strategic keywords to harness the power of the updated hashtag search for increased discovery and connection.

TOGETHER WITH MINISOCIAL

Most brands either spend their budget on one-off influencer shoutouts or UGC content but our friends over at minisocial have a better way to work with influencers.

Their trick? Managing a group of micro-influencers perfect for your brand who provide both reach AND fully licensed UGC content.

GreenPan worked with minisocial to source more than 100 highly effective pieces of fully-licensed UGC content from micro-influencers with more than 597k+ combined followers, which in turn generated more than $9,000+ worth of earned media value! They went on to utilize the content on ads to get even more ROI out of the project.

Join them and brands like Native, Topicals, Harper Wilde, and Banza and get started with minisocial

As a new brand you can get 15% off your first project so get started and get 25 micro-influencer posts & assets for only $1,700!

GOOGLE AND MICROSOFT ADS

🌟 Google's GA4 and Microsoft's Advertising Evolution 

Both these platforms have introduced some exciting updates this week, here’s a quick rundown: 

🎯 Google Revamps Analytics with GA4 Enhancements

Google's latest GA4 updates are a game-changer for marketers seeking a holistic view of their digital campaigns. This upgrade tackles the complexity of conversion reporting and bridges the gap between Google Ads and Analytics, ensuring advertisers can track their success with unprecedented clarity.

🔄 Key Events Overhaul: GA4 redefines behavioral analytics with 'key events,' phasing out the traditional conversions metric for a more intuitive approach.

🤝 Harmonized Conversion Definitions: This update synchronizes the interpretation of conversions across Google Ads and Analytics, offering a unified perspective on campaign achievements.

📊 Comprehensive Conversion Reporting: With enhanced cross-channel insights in the Advertising workspace of GA4, marketers now have a centralized resource for evaluating ads conversion performance.

🛡️ Forward-Thinking Privacy Measures: The integration of Chrome Privacy Sandbox's Protected Audience API and enhancements in conversions underscores Google's dedication to balancing precise measurement with user privacy.

💡 Microsoft Sets the Stage for Performance Max and Smart Shopping Innovations

Microsoft is pushing the boundaries of advertising with strategic updates to Performance Max (PMax) and a phased approach to retiring Smart Shopping campaigns. These initiatives highlight Microsoft's commitment to delivering sophisticated, automated advertising solutions.

🌈 Q2 Introductions: Look forward to new PMax features like page feeds, conversion value rules, and refined brand exclusions, designed to streamline ad operations.

🔒 Audience Exclusions and Beyond: Anticipate a Q3 debut for Audience Exclusions in PMax, with plans for video assets and forecasting tools enriching the advertising toolkit.

🔄 Navigating Smart Shopping's Sunset: Microsoft's methodical transition from Smart Shopping to PMax promises a seamless shift towards more agile and integrated campaign management strategies.

Embrace the innovations from Google and Microsoft to leverage sophisticated analytics and automated advertising features, driving precision and effectiveness in your digital marketing endeavors.

That’s all for today! While we curate another Viral Scoop for Monday, let us know how you felt about today! And share this with someone who’d love it.🥰