Facebook Becomes TikTok

PLUS: Stable Audio 2.0: The Future of AI Music Production

April 04, 2024

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Yep pretty much!

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FACEBOOK

🚀 Facebook’s Vertical Video Revamp: A Nod to TikTok’s Influence
Insights from Social Media Today

Facebook is adopting TikTok’s popular vertical video format, introducing an updated video player and recommendations algorithm to improve its video platform.

The Scoop:

Versatile Viewing: Users can still watch videos in landscape, offering flexibility in content consumption.

Improved Engagement Tools: Enhanced features like a streamlined Reactions UI and a quick video scanning slider, along with easy navigation, aim to upgrade the viewing experience.

Customized Recommendations: The platform is fine-tuning its algorithm to offer a mix of short Reels and longer tutorials, targeting individual viewer preferences.

Focus on Content Quality: Meta is promoting both short and long-form videos based on their quality, with a particular emphasis on Reels to meet the demand for brief content.

Creator Guidance: Facebook advises against posting unedited content from other platforms, encouraging original or edited submissions for better performance with the new algorithm.

Conclusion: Facebook’s revamp is a strategic move to counter TikTok’s impact, reflecting Meta’s adaptability and focus on aligning with viewer trends, positioning itself to better capture its audience’s attention. 

TOGETHER WITH MODASH

Outreaching to influencers might not be a “sexy” topic, but it’s essential to influencer marketing. 

When done right, response rates go up, and your brand can work with the right influencers. When done wrong, your campaign can’t get off the ground. 

So, what do the most successful brands do when contacting influencers? How do they get up to 90% response rates? 

  • Do they use DMs or emails? 

  • Do they personalize or use templates?

  • Do they follow up? How many times? 

Ryan Prior from Modash surveyed 51 influencer marketing managers to learn all of this (and more). 👇

GENERATIVE AI

🚀 Stable Audio 2.0: Pioneering the Future of AI Music Production
Insights from engadget

Stability AI introduces Stable Audio 2.0, a leap forward in AI music production, allowing for the generation of music up to three minutes long using simple text prompts.

The Scoop:

Longer Compositions: Stable Audio 2.0 can create music pieces up to three minutes, featuring intros, chord progressions, and outros, providing a more traditional song structure.

Increased User Control: This tool enables high levels of customization through text commands and the option to upload and mimic audio clips, pushing the boundaries of personalized music creation within copyright limits.

Celebrating Human Creativity: Despite its advances, Stable Audio 2.0 highlights the irreplaceable value of human creativity, emphasizing that AI-generated music complements rather than replaces the human touch in composition.

Conclusion: Stable Audio 2.0 represents a significant step in AI music production, offering innovative tools for creators while acknowledging the timeless importance of human creativity in music.

QUICK SCOOP

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🔼 From May 13, Microsoft Advertising will automatically upgrade image and feed campaigns to enhanced Cost per click (CPC), promising real-time bid adjustments to boost conversions without exceeding base bids.

🖼️ OpenAI has upgraded DALL-E to its third generation, adding user-friendly features for AI image creation including in-app editing tools within ChatGPT across web and mobile platforms.


That’s all for today! While we curate another Viral Scoop for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰