Decoding Shopper Sentiments

PLUS: 🍨Holiday Shipping Experiences, 10 festive retail strategies, Post-Black Friday Trends.

December 11, 2023

Hey there Scooper🍨

Weirdly also how the whole year passed by :)

Ready for another day of staying ahead of the competition in the Virality race?

Oh and before we go ahead! If your friend sent this to you, be sure to subscribe here! So you don’t miss out on any scoops 

HOLIDAY SHOPPER INSIGHTS

🚢 Decoding Shopper Sentiments & Holiday Shipping Experiences

Navigating consumer expectations in the festive season is pivotal for marketers. Blue Yonder's 2023 U.S. holiday shipping survey brings forth crucial insights into shopper behaviors, providing strategic direction for marketers aiming to elevate the holiday shopping experience.

Here’s the breakdown:

💰 Cost Concerns:

  • A substantial 48% of respondents, notably among baby boomers, resist paying for expedited shipping.

  • Merely 13% are willing to pay between $11 and $20, highlighting a general aversion to additional shipping expenses.

📍 Convenience Priority:

  • 45% contemplate alternative methods like buy online pickup in-store (BOPIS) if it aligns with convenience.

  • Yet, 20% exhibit resistance to alternative delivery methods, emphasizing the demand for seamless and accessible options.

❓ Skepticism and Reliability:

  • Despite doubts (48%) regarding home delivery reliability, half believe orders by Dec. 15 secure Christmas arrival.

  • 52% anticipate online purchases arriving within 2-4 days, while 38% favor in-store shopping for flexible returns.

To address this, consider implementing a nominal $5-10 shipping fee for expedited deliveries or explore partnerships with local delivery or retail chains. With evolving holiday shopping preferences, striking a delicate balance between price, convenience, and timing is key!

TOGETHER WITH PREEZIE

10 festive retail strategies to captivate Christmas shoppers & boost your seasonal sales

Dive into key topics such as leveraging zero-party customer data, optimizing mobile experiences, and embracing flexible payment options to elevate your Christmas sales

Explore insights on sustainable packaging, efficient returns management, and post-holiday customer engagement for a well-rounded e-commerce approach.

What you will get:

🎁 Access research data and exclusive insights into the behaviors and preferences of online Christmas shoppers.

🎄Receive practical tips for Christmas promotional success, customer satisfaction, & building brand loyalty.

🎅🏽 Understand zero-party data personalization and checkout optimization to increase holiday sales opportunities.

🛍 Implement engaging ecomm strategies for fostering customer connections that extend beyond the seasonal shopping spree.

With a focus on personalized marketing, understanding diverse shopper behaviors, and implementing long-term loyalty strategies, this guide provides a framework to excel during and even after the holiday shopping rush.

POST-BLACK FRIDAY INSIGHTS

👉Post-Black Friday Trends: Strategic Revelations for Marketing Triumphs

In the aftermath of Black Friday, the latest Media Buyer Index (Nov 30 - Dec 6, 2023) sheds light on platform dynamics. This insight-packed analysis guides marketers in recalibrating strategies for the ongoing festive season.

Here’s what Northbeam says:

1️⃣ TikTok Dynamics: 

Following Black Friday, TikTok witnesses a notable reallocation of budgets, leading to improved Click-Through Rates (CTR) and Cost Per Click (CPC). This presents a strategic advantage for marketers, as the reduced Cost Per Mille (CPM) on TikTok contributes to more cost-effective conversions.

2️⃣ Ad Spend Tactics: 

Post-BFCM, marketers are encouraged to capitalize on the aftermath by reallocating ad spend strategically. The period offers an opportunity for advertisers to achieve economical results due to reduced competition, making it a golden window for those with agile strategies.

3️⃣ Post-Black Friday Landscape: 

A distinct reduction in averages post-Black Friday signals a shift in market dynamics. Marketers need to adapt strategies to navigate this evolving landscape as they transition into the holiday season, considering changes in consumer behavior and preferences.

4️⃣ Platform Performance: 

Meta and Google exhibit fluctuations in Conversion Rates (CvR) and Customer Acquisition Costs (CAC). Meanwhile, Microsoft sees an increase in CAC but manages to attain a higher Return on Ad Spend (ROAS), highlighting the need for marketers to carefully analyze and adjust strategies based on platform-specific trends.

Adapting to the post-Black Friday landscape requires agility. With TikTok's intriguing shifts and strategic spending openings, marketers can leverage evolving trends. Adopting a forward-thinking approach ensures brands stay resilient amid changing consumer behaviors throughout the holiday season.


That’s all for today! While we curate another Viral Scoop for tomorrow, feel free to let us know how you felt about today! And share this with someone who’d love it.🥰