Converse and convert with Reddit

Hey there Scooper 🍨

Ready for another day of staying ahead of the competition in the Virality race?

Oh and before we go ahead! If your friend sent this to you, be sure to subscribe here! So you don’t miss out on any scoops

REDDIT

🔑 Unlocking Cannes with Conversation Ads
^{Insights from Reddit}

Reddit is enhancing its contextual advertising with the launch of Conversation Ads at Cannes Lions 2024, focusing on genuine, human-driven content.

The Scoop:

Contextual Conversations: Reddit’s new ad placement sits within discussion threads, leveraging the platform’s strength in authentic conversations to connect brands with engaged audiences. This new format aims to enhance brand safety and user trust.

Revamped Conversation Ads: Redesigned with larger, premium media, Conversation Ads will appear seamlessly between comments. This placement targets users during high-intent moments, boosting engagement and action intent.

Performance Boost: Combining Reddit Feed and Conversation Ads doubles action intent (+2.44% to +5.46%) and increases brand awareness by 83%. Lenovo’s early adoption led to a 40% lower CPA and ongoing yearly improvements of 30%.

Reddit’s latest innovations in Conversation Ads at Cannes showcase its commitment to contextual advertising, offering brands an effective way to engage with high-intent audiences through genuine, meaningful conversations.

TOGETHER WITH BEEHIVE

Advertise in newsletters, like this one, with the beehiiv Ad Network.

Wondering how you can sponsor hundreds of newsletters at once, without spending hours managing campaigns? 

The beehiiv Ad Network delivers 800 million impressions a month across hundreds of the world's top newsletters, paid on performance. 

Our managed service enables you to unlock newsletters as a growth channel without the added time. 

Connect with the team

AD FORMAT

🚀 Disney and Uber Expand Ad Formats to Enhance Engagement and Reach
^{Insights from Retail Dive}

Disney and Uber are introducing innovative ad formats to boost viewer engagement and drive sales, enhancing their digital advertising strategies.

The Scoop:

Disney’s New Ad Formats:

Disney is rolling out shoppable and gamified ads on its streaming services like Disney+ and its programmatic marketplace. Shoppable formats, developed with Kerv, include Impulse ads, which feature QR codes for easy purchasing, piloted by brands like Nespresso and Target. Advergaming formats, created with BrightLine, offer interactive trivia and timed challenges to engage viewers during ad breaks. These new formats aim to create a more dynamic and interactive viewing experience.

Uber’s Programmatic Journey Ads:

Uber is expanding its Journey Ads to programmatic buyers, offering premium inventory and high-intent first-party data. The ads have shown strong performance, with over 3% click-through rates and 100+ seconds average global view time. Advertisers can target users based on comprehensive profiles and historical behavior across Uber and Uber Eats, enhancing ad relevance and impact. Uber aims to achieve $1 billion in annual ad revenue by 2024, following the success of its initial ad ventures.

Disney and Uber’s latest ad innovations reflect a shift towards more interactive and targeted advertising. By leveraging shoppable and gamified formats, both companies aim to enhance user engagement and drive sales. 

DEEPMIND

🎵 DeepMind’s AI Innovates Soundtrack and Dialogue Generation
^{Insights from Tech Crunch} 

DeepMind, Google’s AI research arm, is pioneering technology to create soundtracks and dialogue for videos. The V2A (video-to-audio) tech aims to fill the gap where existing AI models generate silent videos.

The Scoop:

V2A Technology: This AI generates music, sound effects, and dialogue from video descriptions, synchronizing them with visuals. The model, trained on video, audio, and annotations, uniquely understands raw video pixels to create matching sounds.

Training Data Concerns: DeepMind hasn’t clarified if copyrighted material was used in training. The AI’s audio output isn’t perfect, struggling with low-quality video artifacts and producing stereotypical sounds.

Current State and Future Plans: Despite its potential, V2A won’t be publicly released soon. DeepMind seeks feedback from creators and will conduct safety assessments before considering public access.

DeepMind’s V2A tech could revolutionize media production, especially for historical footage. However, careful management is needed to prevent job displacement in the film and TV industry.

QUICK SCOOP

⚖️How you can increase influencer activation rates to 60%? Use Insense to run product seeding campaigns to source UGC from genuine product enthusiasts and grow organic reach at $0 within 10 days. Book a free strategy call and get $200 for your first campaign today!

💍 How Bedrop achieve 35% higher AOV in search channels than in social? With over 500M daily active users, you can beat your CPA goals with Taboola’s advanced algorithm, and get 50% more views and 10x higher engagement rates compared to traditional display ads. Start maximizing your ad performance with Taboola today! 

🗝️Google has enhanced Google Analytics by introducing "User Key Event Rate" and "Session Key Event Rate" metrics to improve user conversion tracking.

🤵🏼‍♀️TikTok introduces its new "Symphony" marketing platform, enabling businesses to create virtual characters and allowing brands to use digital influencers to promote products 24/7 through live streams.

That’s all for today! While we curate another Viral Scoop for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰