Cloud Data For Better Ads

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ADS

🤩 New Data Cloud Features Revolutionize First-Party Advertising
^{Insights from Search Engine Land}

At the recent World Tour New York event in December, innovative Data Cloud integrations with Google Display & Video 360 and LinkedIn were unveiled, designed to harness first-party customer data for more effective and personalized advertising strategies.

The Scoop:

• This approach uses direct customer data to craft targeted ads, ensuring compliance with privacy laws and building trust through user consent.
  

• The latest updates facilitate seamless integration of first-party data across multiple marketing channels, enhancing personalization on a large scale, streamlining efficiency, and enabling rapid segment activation.
  

• These tools empower businesses to craft interconnected advertising experiences over diverse channels such as display, video, and social media. For example, media brands can now target potential subscribers more accurately using data-driven insights on Google platforms.
  

• The new features enable companies to reach an extensive network of over a billion active professionals on LinkedIn. Detailed first-party data, augmented by AI, allows for tailored messages that resonate based on specific job roles, industries, and personal user behaviors.

These advancements in Data Cloud technology mark a significant move towards data-driven, consent-based advertising models that prioritize user privacy while boosting the relevance and impact of marketing efforts. Companies are now better equipped to provide personalized experiences that improve customer engagement and drive retention and growth.

TOGETHER WITH MODASH

Outreaching to influencers might not be a “sexy” topic, but it’s essential to influencer marketing. 

When done right, response rates go up, and your brand can work with the right influencers. When done wrong, your campaign can’t get off the ground. 

So, what do the most successful brands do when contacting influencers? How do they get up to 90% response rates? 

• Do they use DMs or emails? 

• Do they personalize or use templates?

• Do they follow up? How many times? 

Ryan Prior from Modash surveyed 51 influencer marketing managers to learn all of this (and more). 👇

Discover how the pros do outreach today!

TIKTOK ADS

💪 TikTok Enhances Ad Controls for Greater Brand Safety
^{Insights from Search Engine Land}

TikTok has introduced new ad placement controls, providing advertisers with enhanced capabilities to ensure their ads align with brand values and avoid undesirable content contexts.

The Scoop:

• Advertisers can now exclude specific categories such as gambling, violent video games, combat sports, and youth-oriented content. This allows for more control over the brand environment, preventing associations that could harm brand integrity.
  

• TikTok has streamlined the management of ad placements by integrating all brand safety tools into the TikTok Ads Manager (TTAM). This consolidation makes it easier for advertisers to set and adjust their preferences from a single interface.
  

• The introduction of the Brand Safety Hub within TTAM simplifies the application of safety and suitability preferences across campaigns, ensuring consistent enforcement of brand standards.
  

• By expanding partnerships with third-party verifiers like DoubleVerify, Integral Ad Science, and Zefr, TikTok enhances the transparency and effectiveness of its brand safety measures through post-campaign measurement.

These new controls and features significantly bolster TikTok's commitment to brand safety, giving advertisers the tools they need to protect their brand's reputation while effectively engaging their target audience. This proactive approach helps maintain trust and alignment with audience expectations, crucial for successful advertising in today's digital landscape.

ADOBE

🪄 Adobe Integrates Generative AI into Premiere Pro via Firefly
^{Insights from Techcrunch}

Adobe is set to revolutionize video editing by introducing generative AI capabilities into its Premiere Pro software, leveraging its Firefly product line and exploring potential integrations with third-party AI models, including OpenAI’s Sora.

The Scoop:

• Adobe's new generative AI tools will enhance Premiere Pro with features allowing users to manipulate objects within video clips and extend clips using text-driven AI prompts, similar to Photoshop’s Generative Fill feature. Adobe has announced these capabilities will be available later this year.
  

• In a move towards transparency, Adobe will implement Content Credentials within Premiere Pro, enabling users to track the AI models employed in video creation.
  

• While developing its video model, Adobe is also considering third-party AI models from companies like Runway, Pika Labs, and possibly OpenAI’s Sora. These explorations aim to enrich Premiere Pro’s functionality, providing a wider array of creative tools for users.
  

• Adobe is taking a unique approach by compensating contributors for training data used in its AI models, offering up to $120 for short video clips via the Adobe Stock platform, setting it apart from competitors who typically use annual bonus systems.
  

With the integration of advanced AI tools into Premiere Pro, Adobe is positioning itself at the forefront of AI-driven video editing technology. This initiative not only promises to enhance creative flexibility and power for professionals but also reflects Adobe’s commitment to ethical practices in AI development by transparently managing content credentials and fairly compensating contributors.

QUICK SCOOP

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👩🏻‍🎤What do the most successful brands do when contacting influencers? How do they get up to 90% response rates? Do they use DMs or emails? Ryan Prior from Modash surveyed 51 influencer marketing managers to discover how the pros do outreach. Get your exclusive access now!  

🤖 Meta, introduces "Creator A.I.," an AI-driven program for influencers  allowing personalized interaction with fans via DMs and comments

🚶🏻 X projects to expand its fee initiative to combat bots, charging users for interaction privileges to deter bot farms and verify human users.

That’s all for today! While we curate another Viral Scoop Tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰