Best Ad Collab Ever!

Hey there Scooper🍨

Ready for another day of staying ahead of the competition in the Virality race?

Oh and before we go ahead! If your friend sent this to you, be sure to subscribe here! So you don’t miss out on any scoops 

MICROSOFT ADS

🚀 Microsoft Advertising's Breakthrough Collaboration with Baidu Global

Microsoft Advertising takes a groundbreaking step by partnering with Baidu Global, introducing AI to enhance the Chat AI feature of Baidu Global Keyboard. This strategic alliance aims to transform ad experiences through the power of generative AI, providing advertisers with a distinctive platform to connect with diverse audiences.

🤖 Dynamic Generative AI Integration:

• Microsoft's Chat Ads API seamlessly integrates with Baidu Global Keyboard, utilizing generative AI to deliver tailored sponsored content recommendations.

• Baidu Global Keyboard showcases advanced generative AI capabilities, particularly in Natural Language Processing (NLP), evident in the creation of AI-generated stickers.

🎯 Strategic Advertising Access:

• Advertisers on Microsoft's platform gain the ability to target Baidu Global Keyboard users, a significant portion being Gen Z, presenting a valuable opportunity for engagement.

• For optimal results in Microsoft Advertising campaigns, ensure that ad group settings encompass "The entire Microsoft Advertising Network."

❤️ Elevated AI-driven Personalization:

• Microsoft suggests the potential for heightened ad personalization, with AI considering contextual factors such as:

• message content, 

• user interests, 

• location, and 

• time of day.

• Pending confirmation, the prospect of real-time ad adjustments based on user interactions holds immense potential for advancing personalized ad delivery.

The Bottom Line:

Maximize Microsoft Ads outreach and enhance mobile bids for superior outcomes. Microsoft's commitment to refining chat ads based on user feedback underlines its dedication to leading the way in intelligent advertising.

TOGETHER WITH PREEZIE

Don't let rising interest rates, inflation, and tightening consumer budgets hinder your online sales and profitability!

Did you know? 80% of Americans find it appealing to receive assistance from an online retailer in finding and selecting the right product for their needs.

Get your free guide and unlock the secrets of captivating the 2023 online shopper, even during challenging economic conditions and busy sales periods. And with Black Friday Cyber Monday (BFCM) around the corner, this is your roadmap to thriving in today's dynamic and competitive marketplace.

What you will get:

💡Gain invaluable insights into the mindset of online shoppers in 2023

☑️ Receive practical tips for customer experience excellence.

🧩 Understand shoppers' behavior patterns through the lens of Behavioral Psychology.

🛍 Implement effective strategies to keep customers engaged and purchasing, even during economic downturns.

In this guide, preezie goes beyond mere survival. They empower you to build a customer-centric brand and create experiences rooted in a deep understanding of shopper behavior.

Download the guide now and Get a deeper look into the minds of your Customers!

GOOGLE ADS

📣Google's Mystery Crawler & GA4's Salesforce Marketing Cloud Integration

Google introduced the Google-Safety Crawler, a specialized tool for malware discovery, challenging traditional robots.txt rules. Simultaneously, Google Analytics 4 (GA4) announces integration with Salesforce Marketing Cloud, providing robust audience synchronization for precision-targeted marketing.

Here’s the breakdown:

→ Google's Mystery Crawler:

• Google unveils the Google-Safety Crawler, previously undisclosed to many publishers.

• Categorized as a "Special-case crawler," it is designed specifically for malware discovery.

• Distinguished by its disregard for robots.txt rules, highlighting its unique role.

• Focused on scanning publicly posted links on Google properties for potential security threats.

→ GA4 and Salesforce Marketing Cloud Integration:

• GA4 properties now seamlessly integrate with Salesforce Marketing Cloud, a first-time inclusion for both standard and 360 properties.

• Users gain the ability to synchronize audiences from GA4 to Marketing Cloud, streamlining targeted email and SMS campaigns.

• Marketing Cloud's Journey Builder can now leverage GA4 audiences for crafting highly personalized customer journeys.

This dual revelation not only enhances security practices but also provides marketers with a distinctive opportunity to elevate audience-driven marketing campaigns.

QUICK SCOOPS

📦Did you know? 80% of Americans find it appealing to receive assistance from an online retailer in finding and selecting the right product for their needs. Gain invaluable insights into the mindset of online shoppers and understand their behavior patterns in this exclusive guide by preezie.

▶️YouTube mandates labels for AI-generated content, ensuring creators disclose when videos are altered or synthetic, particularly realistic depictions. Non-compliance risks penalties like removal or account suspension.

🤯Meta's €9.99/month EU subscription offers an ad-free experience but prohibits subscribers from running or boosting ads, especially if linked to a Facebook Page.

That’s all for today! While we curate another Viral Scoop for tomorrow, feel free to let us know how you felt about today! And share this with someone who’d love it.🥰