Benchmark your GA

Plus, 🚀 Summary of 54 Google Ads Experiments for Lead Generation

September 02, 2024


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Ready for another day of staying ahead of the competition in the Virality race?

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GOOGLE ANALYTICS

🛠️ Maximize Performance with Google Analytics Benchmarking
Insights from Google

Google Analytics Benchmarking feature is a vital tool for businesses aiming to refine their strategies by comparing their data against industry peers. This feature provides actionable insights, enabling companies to improve their performance by analyzing various metrics.

The Scoop:

  • Eligibility & Setup: To access benchmarking, enable the “Modeling contributions & business insights” setting in your Admin account. Your property needs enough user data to be grouped with industry peers.

  • Available Metrics: Analyze critical metrics like New User Rate, Bounce Rate, and Average Revenue Per User (ARPU) across categories like Acquisition, Engagement, Retention, and Monetization.

  • Benchmarking Data: Compare your property’s performance against the median and range of your peer group, with metrics updated daily for the most current insights.

  • Peer Group Customization: Customize your peer group by selecting an industry category that aligns with your business, such as Shopping or Travel & Transportation.

Practical Applications:

  • New User Rate: Boost acquisition efforts if your rate is below the 25th percentile in your peer group.

  • Engagement Time: If your engagement time is above the 75th percentile, consider increasing conversion opportunities.

  • Bounce Rate: A higher bounce rate than your peers suggests a need for site optimization.

  • ARPU: Low ARPU may indicate a need for upselling or personalized offers to enhance revenue.

Utilizing Google Analytics Benchmarking allows businesses to identify strengths and areas for improvement, ensuring a competitive edge through a data-driven approach.

TOGETHER WITH INBOX MAILERS

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Let’s face it, email marketing plays a vital business and revenue-generating role in today’s marketing strategy. And when your email open rates are suffering, so is your business.

But, there’s a new game-changing solution that can help you generate up to 3X higher open rates. LEGITIMATE open rates.

This new technology combines marketing automation with human psychology. It works by sending your emails when your subscriber is actively in their inbox. This perfectly timed email increases your chances of getting that open and decreases your chances of getting lost in the inbox.

But, it can help more than just increasing your email open rates. With higher email open rates and engagement, you can see an increase in your overall email deliverability, inbox placement rates, and higher sender score.

GOOGLE ADS

🚀 Summary of 54 Google Ads Experiments for Lead Generation
Insights from Search Engine Land

Over the past two years, a series of 54 Google Ads experiments focused on lead generation, offering valuable insights into optimizing bidding strategies, keyword match types, and campaign settings. Here’s a summary of the key findings.

The Scoop:

  • Exact Match vs. Phrase Match: Exact match keywords consistently delivered better performance, with lower CPAs and higher conversion rates compared to phrase match. While phrase match can help discover new terms, an exact match is generally more effective when search volume is sufficient.

  • Target CPA vs. Maximize Conversions: Target CPA bidding outperformed the maximize conversions strategy, providing more controlled costs and driving more leads. Maximizing conversions often led to high bids, which didn’t stabilize even after extended testing, making Target CPA a more reliable strategy.

  • Optimal Target CPA Level: A target CPA of around 120 yielded the best results, with higher conversions and better cost efficiency. Lowering the CPA below this threshold did not improve performance, underscoring the importance of finding the optimal CPA level.

  • Manual vs. Automated Bidding: Automated bidding strategies like target CPA generally outperformed manual bidding when sufficient conversion data was available. Manual bidding is better suited for accounts with limited data.

These findings provide a strong foundation for optimizing lead-generation campaigns on Google Ads. Testing these strategies within your campaigns is crucial to validate their effectiveness and maximize ROI.

QUICK SCOOP

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That’s all for today! While we curate another Viral Scoop for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰