Avatars are your salesmen now?

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TIKTOK

👀 TikTok Tests AI Avatars for Enhanced Brand Advertising
^{Insights from Social Media Today}

TikTok is testing a feature that allows the use of AI-generated avatars for product promotions, a tactic already popular on its Chinese platform, Douyin. These avatars aim to script and broadcast ads non-stop, potentially revolutionizing TikTok's e-commerce approach.

The Scoop:

• Development Status: Currently in the experimental stage, the AI avatar feature is not yet publicly available. Early assessments indicate that these virtual influencers are not as effective as human influencers at driving sales.
  

• Strategic Implementation: TikTok is considering these avatars as supplements to its human content creators, focusing on seamless integration without overshadowing the existing influencer base.
  

• Douyin Success: In Douyin, TikTok's counterpart in China, similar AI technologies have already seen success, suggesting potential for effective adaptation in other markets.
  

• Technological Capabilities: These avatars would operate from scripts provided by advertisers and might engage in real-time interactions with viewers, adapting their approach based on engagement metrics.

By incorporating AI avatars, TikTok could significantly alter how brands connect with consumers, potentially boosting its e-commerce revenue. The effectiveness of this initiative in Western markets, however, could vary due to differing consumer perceptions and reception.

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CHATGPT

 🚀 OpenAI Rolls Out GPT-4 Turbo Update for ChatGPT
^{Insights from Tech Crunch}

OpenAI has significantly enhanced ChatGPT with a new version of GPT-4 Turbo, designed specifically for premium users. This upgrade is geared towards making interactions more direct and efficient.

The Scoop:

• Model Enhancement: The latest model, "gpt-4-turbo-2024-04-09," boasts upgrades in writing, mathematical prowess, logical reasoning, and coding capabilities.
  

• Updated Knowledge Base: Trained on data up to December 2023, this model provides a more current understanding of information compared to its predecessor, which used data up to April 2023.
  

• Communication Improvements: This update ensures that ChatGPT offers more concise, straightforward responses that maintain a conversational tone, aimed at enhancing user interaction.
  

• New Capabilities: Coinciding with this update, OpenAI introduced GPT-4 Turbo with Vision to its API, expanding the model's functionality to include image understanding.

OpenAI’s latest update to ChatGPT is part of its ongoing commitment to advance AI technology and user experience. The enhancements not only improve the model's performance but also ensure it stays at the forefront of AI interactions, keeping user engagement high and responses more relevant and engaging.

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📏 WordPress has introduced a plugin enabling the Speculation Rules API to preload entire web pages, increasing site speed and user experience by significantly reducing load times.

🎮 TikTok is now introducing "Category Exclusion" and "Vertical Sensitivity" controls, allowing advertisers to avoid misaligned content across eleven verticals, including Pets, Beauty, and Technology.

That’s all for today! While we curate another Viral Scoop on Monday, let us know how you felt about today! And share this with someone who’d love it.🥰