All about Auto-Created Ads!

Hey there Scooper, Happy Thanksgiving! 🍨

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GOOGLE ADs

👉 Busting the Mystery Behind Google's Auto-Created Ads: FAQs Answered

Ginny Marvin, Google's Product Liaison, is here to address the burning queries marketers have about Auto-Created Ads (ACA). As AI tools increase in the marketing realm, understanding the nuances of what ACA brings becomes paramount.

Let's delve into the details:

• Why ACA Exists?

  Ginny Marvin reveals ACA's primary strategy: saving your valuable time, unlocking more conversion opportunities, and crafting ads that resonate effectively.

• How to Utilize ACA?

  Explore how Responsive Search Ads (RSAs) concoct ad combinations using both your content and these automatically generated assets, predicting the optimal blend for your campaign.

• Content Source for ACA:

  Uncover where these auto-assets extract their content – from your landing pages, existing ads, and keywords. Tip: Maintain an up-to-date website for optimal utilization.

• ACA in Action:

  Learn where to trace these auto-created wonders in your reporting, ranging from ad-level to campaign-level insights, and observe their performance in combination reports.

• ACA's Flexibility and Deactivation:

  Understand the level of control at your disposal. You have the authority to remove underperforming ACAs, and the system automatically weeds out the non-performers.

•  Insights from Marketers:

  Gain insights into the perspectives of marketers who have tested ACA – from viewing it as an inspirational tool to daily monitoring and scrutinizing inconsistent use cases, they spill the details.

The Bottom Line:

While ACA introduces a fresh perspective to the advertising game, marketers should perceive it as a collaborator, not a replacement. Experiment, stay vigilant, and acknowledge the associated risks. ACA is here to inspire, not to take over.

TOGETHER WITH preezie

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Utilize behavioral psychology principles and smart logic to engage Christmas shoppers through interactive questions.

Deliver personalized product recommendations that match the unique interests and needs of the gift recipient.

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CLAUDE 2.1

⚡ Anthropic Unveils Claude 2.1 with a 200K Context Window

Anthropic, the AI startup backed by a substantial $4 billion investment from Amazon, introduces Claude 2.1, a transformative advancement in conversational AI.

Here are key highlights:

1️⃣ Enhanced Context Window and Accuracy:

Claude 2.1 boasts an impressive 200,000 context tokens, facilitating the seamless analysis of extensive documents. With a remarkable 50%+ accuracy gain, it excels in tasks such as:

• summarization, 

• question answering, and 

• trend forecasting by absorbing richer contextual information.

2️⃣ Reliability through Error Reduction:

Going beyond context expansion, Claude 2.1 significantly reduces false statements, ensuring heightened reliability, especially in real-world applications. This enhancement proves crucial for tasks like legal brief processing, enhancing the model's practicality.

3️⃣ Tool Integration and Developer Console Revamp:

Developers can now seamlessly connect Claude 2.1 with:

• company APIs, 

• databases, and 

• web services. 

The revamped console introduces a "Workbench" for prompt iteration, code snippet generation, and customization options for Claude's tone and personality.

4️⃣ Pricing Updates and System Prompts:

Claude 2.1 is now live for Anthropic’s chatbot interface and the paid Claude Pro API tier, offering a generous 2-month free trial. The exclusive 200,000 token context limit for Pro users aligns with ChatGPT Plus pricing ($20/month). Anthropic also introduces system prompts, allowing users to provide tailored instructions for more precise responses.

In the dynamic landscape of AI, Anthropic positions itself at the forefront, steering towards a future of more capable and reliable artificial intelligence.

QUICK SCOOPS

🎯The success rate of selling to a new customer is under 20%, while the success rate of selling to repeat customers is over 60%. Join AdRoll & Customers.ai on Nov. 30 at 1 pm ET for a Boosting Post-Holiday Retention & Loyalty webinar.

⬇️Instagram's new feature enables all users to download public Reels, this "Download" option, found in the Reels "Share" section, allows downloaded clips to bear an Instagram logo and the creator's handle.

▶️Google's Bard AI now precisely answers questions about YouTube video content, extending its capabilities beyond just finding videos

That’s all for today! While we curate another Viral Scoop for tomorrow, feel free to let us know how you felt about today! And share this with someone who’d love it.🥰