Apps That Won 2023

PLUS: 🍨 GPT Store Unravels AI Chatbot Revolution

January 11, 2024

Hey there Scooper🍨

Do you agree??

Ready for another day of staying ahead of the competition in the Virality race?

Oh and before we go ahead! If your friend sent this to you, be sure to subscribe here! So you don’t miss out on any scoops

WHICH APP WON 2023?

🤑 Decoding App Triumphs in 2023: Data.ai's Mobile Trends Report

Data.ai's latest "State of Mobile" report delivers indispensable insights into the ever-shifting terrain of app usage trends, furnishing vital digital guidance for marketers and brands. 

Here's a comprehensive breakdown:

📲 Mobile Sovereignty:

Daily mobile usage has soared to an average of 5 hours per person, marking a notable 6% surge from 2022. Smartphones asserted dominance during holiday shopping, clinching 51% of sales (compared to 47% in 2022). The pinnacle on Christmas Eve, driving 63% of online purchases, accentuates the need for hyper-personalized strategies, making seamless mobile shopping experiences a potent focus for 2024.

📈 TikTok's Epic Ascent:

TikTok has evolved into a financial juggernaut, eclipsing $10 billion in all-time consumer spend—a feat previously deemed implausible for non-gaming apps. The U.S., Canada, and Brazil emerge as the top three global users, positioning TikTok as a lucrative revenue stream in 2024.

🤖 Generative AI's Influence:

A recent IBM survey reveals 59% of consumers exhibit curiosity about AI, with 55% embracing AI bots as virtual assistants. Leading brands like Amazon leverage Generative AI in their fashion segment, offering size suggestions based on past purchases. Microsoft Bing's downloads surged by 1,500% due to ChatGPT elements, underscoring AI's transformative role in consumer discovery. Integrating Generative AI isn't merely an option—it's a priority to maintain relevance in your market.

The Bottom Line:

These insights, akin to a compass, empower marketers to grasp market dynamics, decipher consumer spending habits throughout 2023, and harness the burgeoning app frenzy in 2024. Dive into the full report here (with email sign-up).

TOGETHER WITH MINISOCIAL

How does minisocial get you content that drives conversions?

By coupling micro-influencer activations with content creation. 

With minisocial it's simple: take 10 minutes to submit your brief and they'll handle all the nitty gritty for you by booking your project with hand-selected creators to get the right content for your brand.

minisocial has helped thousands of brands create UGC that converts, goes viral, and drives engagement. 

Join brands like Plant People, immi, Imperfect Foods, and Topicals and see results like

  • TikTok ads performing in the top 1% CVR

  • a 50% decrease in costs per add-to-cart

  • a 92% increase in organic video views

  • over a 30% increase in ROAS.

THE AI CHATBOT REVOLUTION

🤖 OpenAI's GPT Store Unravels AI Chatbot Revolution

OpenAI has rolled out the GPT Store, a groundbreaking marketplace for custom chatbot apps powered by advanced AI models like GPT-4 and DALL-E 3. Nestled within the ChatGPT web client, the store showcases a variety of GPTs crafted by OpenAI partners and the wider developer community. Exclusive access is granted to subscribers of premium plans like ChatGPT Plus and ChatGPT Enterprise.

Here’s the showdown: 

1️⃣ Diverse Applications: 

GPTs, spanning lifestyle, writing, research, programming, and education, empower developers without coding expertise. Using the user-friendly GPT Builder, they shape chatbots for diverse tasks—from trail recommendations (e.g., AllTrails) to code tutoring (e.g., Khan Academy) and content creation (e.g., Canva).

2️⃣ Building Accessibility: 

GPT Builder streamlines creation, allowing developers to articulate desired features in plain language. Whether trained on a cookbook collection or a company's codebases, GPTs offer versatile applications.

3️⃣ Monetization Plans: 

Initially free, OpenAI plans a Q1 launch for the "GPT builder revenue program," enabling developers to earn based on user engagement. Specific payment details are pending but signal potential monetization avenues.

4️⃣ Review System: 

Developers undergo profile verification, submitting GPTs to OpenAI's review system. Combining human and automated reviews ensures compliance with usage terms, maintaining quality and ethical standards.

The Bottom Line:

OpenAI's GPT Store is a monumental leap in democratizing AI app development, challenging conventional consultancy models. With diverse applications and an upcoming monetization program, marketers should closely track this, exploring how AI-powered chatbots can elevate engagement and streamline operations in various industries.


That’s all for today! While we curate another Viral Scoop tomorrow, feel free to let us know how you felt about today! And share this with someone who’d love it.🥰