Amazon vs TikTok

Hey there Scooper 🍨

Best holidays ever? 

Ready for another day of staying ahead of the competition in the Virality race?

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HOLIDAY RETAIL WAR

🛍️ Amazon Challenges Shein and TikTok with New Discounts
^{Insights from Chainstorage, Retail Dive} 

Amazon Discount Storefront

Amazon is gearing up to launch a discount storefront targeting U.S. consumers with low-priced Chinese merchandise. During a private meeting with selected Chinese sellers, Amazon detailed its plans to offer unbranded items in categories like apparel, consumer electronics, and home goods, all priced at $20 or less. Products will be shipped directly from China with a delivery time of nine to eleven days, allowing sellers to bypass Amazon’s Fulfillment by Amazon (FBA) network.

TikTok Shop Competes with Amazon’s Prime Day

TikTok Shop is launching “Deals for You Days” this July, aiming to compete with Amazon’s Prime Day, set for July 16-17. Since its U.S. debut last fall, TikTok Shop has been leveraging its platform for product discovery and sales. According to Forrester research, social media plays a crucial role in product discovery for consumers. TikTok’s event will focus on discounted cosmetics, reflecting the significant growth in online spending on beauty products despite inflation.

These moves highlight a significant shift in online retail, with major players like Amazon and TikTok innovating to capture market share from established discount retailers.

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LINKEDIN

🔍 Unleash LinkedIn Ad Potential with These 7 Must-Know Features
^{Insights from Search Engine Land}

LinkedIn Advertising is evolving with innovative tools to help marketers connect with their audiences more effectively. Discover the latest updates to boost your campaigns, increase engagement, and reach your business objectives with precision.

The Scoop:

1. Connected TV (CTV) Ads: Leverage LinkedIn’s audience targeting on large screens with CTV ads. Create brand awareness campaigns and retarget users based on video engagement, benefiting from LinkedIn’s partnership with NBCUniversal for premium content placements.

2. Control Ad Frequency for CTV Campaigns: Prevent ad fatigue by setting frequency limits at the campaign level. This ensures your audience doesn’t see the same ad repeatedly, enhancing their viewing experience.

3. Hybrid CTV Brand Lift Tests: Available in the U.S. and Canada, this feature measures brand lift through surveys delivered after a CTV ad impression. Results are provided in a PowerPoint deck for comprehensive analysis.

4. Boost Posts from LinkedIn Pages: Extend the reach of your LinkedIn posts with boosting. Similar to Meta’s boosting feature, it allows you to set objectives, define your audience, and schedule your budget to enhance post visibility.

5. Predictive Audiences: Utilize LinkedIn’s AI to create custom audiences by combining your data with predictive models. This feature has proven to significantly improve Cost Per Lead (CPL) and increase Ideal Customer Profile (ICP) fit.

6. Conversions API: Integrate both online and offline data using LinkedIn’s Conversions API (CAPI). This tool improves funnel measurement and allows for precise campaign adjustments based on comprehensive data.

7. Average Dwell Time Metric: Gain insights into how long users engage with your ads, beyond just click-through rates. This metric helps you understand ad performance and make informed creative decisions.

Enhance your LinkedIn ad campaigns with these powerful tools designed to improve targeting, engagement, and measurement. Utilize these features to gain valuable insights and achieve significant results.

AI SCAM

🛡️ Protect Yourself from AI-Powered Scams
^{Insights from Tech Crunch} 

AI is incredibly versatile, aiding in everything from drafting emails to generating artwork. Unfortunately, this versatility also extends to malicious activities, such as scams. Here are some common AI-powered scams and tips to safeguard against them.

The Scoop:

🎙️ Voice Cloning Scams

Scammers create fake versions of voices using just a few seconds of audio. These synthetic voices trick people into thinking a loved one is in distress, often asking for money.

Prevention Tips:

• Verify unexpected requests through a trusted contact method.
  

• Be cautious of calls or messages from unknown numbers.

📧 Personalized Phishing

AI can generate personalized phishing emails, making them more convincing by incorporating details like your name or recent purchases.

Prevention Tips:

• Be wary of emails from unknown senders, even if they appear personalized.
  

• Avoid clicking on links or attachments unless you are certain of the sender’s identity.

👤 Identity and Verification Fraud

Scammers use your personal data to create AI personas, impersonating you to gain access to your accounts.

Prevention Tips:

• Use multi-factor authentication for all accounts.
  

• Monitor your accounts for unusual activity and respond to security alerts.

🎥 Deepfake Blackmail

AI-generated deepfakes create realistic, but fake, images or videos of you, used for blackmail.

Prevention Tips:

• Report incidents of deepfake blackmail to authorities.
  

• Be aware of the signs of deepfake images.

By staying vigilant and following these tips, you can better protect yourself against the growing threat of AI-powered scams.

QUICK SCOOP

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🔍 Google completes its June 2024 spam update, a week-long initiative targeting websites violating spam policies to enhance search quality. Launched on June 20 and completed on June 27, the update aims to combat web spam, including auto-generated content and deceptive techniques.

🖼️ Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) framework plays a crucial role in its Search Quality Evaluator Guidelines, though it isn't a direct ranking signal. While PageRank indicates authoritativeness, it doesn't encompass all E-E-A-T elements.

That’s all for today! While we curate another Viral Scoop for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰