AI Vs Stock Images

Hey there Scooper🍨

Good luck for year ahead 😛

Ready for another day of staying ahead of the competition in the Virality race?

Oh and before we go ahead! If your friend sent this to you, be sure to subscribe here! So you don’t miss out on any scoops

AI VS. STOCK PHOTOS: INSIGHTS

👉 Decoding John Mueller's Views on AI Images vs. Stock Photos

John Mueller from Google initiates a thought-provoking discussion on the role of AI-generated images versus stock photos, bringing essential insights for your consideration. Mueller's points explore user perception, authenticity, and the dynamic world of visual content.

Here’s the breakdown:

1️⃣ Smart Image Choices:

Mueller stresses the need to differentiate situations requiring authentic product photos from those where images are decorative. For instance, a suitcase should display accurate images for customer trust.

2️⃣ User Experience & SEO Connection:

Mueller notes that user expectations vary by subject, influencing search behavior. Evaluate whether real or AI-generated images better suit user expectations in your industry.

3️⃣ Quality Standards and Trust:

Highlighting the allure of AI-generated images for efficiency, Mueller cautions against compromising quality. Uphold high standards, as sacrificing authenticity for convenience can quickly erode user trust.

4️⃣ AI Content and Trust:

Mueller highlights the delicate balance between AI-generated and real images in maintaining user trust. While he appreciates AR in online displays, he emphasizes trying products in your own space. However, be aware that some uses of AI-generated content may be perceived as "low-effort," negatively impacting consumer trust.

The Bottom Line:

The crux lies in strategic image choices aligned with authenticity, user expectations, and quality standards. As technology advances, maintaining a balance resonating with the audience becomes crucial, ensuring a positive impact on user experience and, ultimately, the success of digital marketing strategies.

TOGETHER WITH MARKETING SCROLL

Do you also spend at least 30 minutes a day, to stay on top of all the industry updates and news? 

That makes you among 99% of marketers!

You can be unique and get smarter with your latest marketing trends in a 3-minute daily scroll, to keep you updated about everything that truly matters in the world of retail and marketing!

And the best part? Get all the juicy details and actionable insights presented in 60-word pieces.

Save Time, Stay Updated, Subscribe Now!

DATA-DRIVEN MARKETING 2024

⚡ Navigating the Marketing Landscape of 2024: Insights for Success

As 2024 unfolds, marketers are confronting a significant shift with the retirement of third-party cookies. Embracing this change, crucial strategies revolving around data and AI are taking center stage. Let's explore key insights that will equip you to navigate these evolving trends successfully.

Here's what you need to understand:

🍪 Strategic Alternatives to Cookies:

With Google maintaining its 2024 deadline for third-party cookie removal, marketers need to expedite the testing of alternative solutions. Google's recent testing of a feature limiting third-party cookies for 1% of Chrome users in January signals a Q3 surge in testing various options, leading to effective solutions by Q4.

🔒 AI Evolution for Privacy and Ethics:

Brands are preparing for challenges in privacy and ethics, leading to a shift in data collection methods and increased transparency. Standardizing advanced encryption and secure data storage practices ensures compliance with evolving privacy regulations.

🤖 Centralizing AI Strategies:

To avoid "genAI multiple personality disorder," businesses need to centralize AI systems. A unified genAI 'brain' system can streamline decision-making, similar to the role CRM played for email and CDPs for customer data.

👉 Shifts in Targeting and Sales:

Marketers, focusing on privacy compliance and overcoming third-party cookie challenges, find value in localized targeting. Simultaneously, B2B teams, leveraging rich data, adopt advanced scoring for personalized and effective sales approaches.

🧲 Improved Data-Driven Content:

The expansion of AI-driven content demands enhanced data management to prevent content gaps and streamline customer experiences. Ensuring consistency in data, facilitated by robust metadata and naming conventions, emerges as a prerequisite for effective AI utilization.

Adapting to these pivotal trends positions marketers not only to overcome challenges but also to leverage them strategically in the dynamic marketing landscape of 2024.

QUICK SCOOP

🎄Get preezie's exclusive free guide with actionable tactics tailored for retailers to captivate Christmas shoppers and access research data and exclusive insights into the behaviors and preferences of online Christmas shoppers.

🪄 In early 2024, Google AdMob will launch programmatic bidding for 'limited ads' to boost publisher revenue, though using invalid traffic-only cookies without consent raises legal issues. Publishers should seek legal advice before adopting and can opt-out to avoid using these cookies.

📰Threads has globally introduced topic tags for posts to enhance conversations and limit abuse, different from hashtags as they are manually added and don't support chronological sorting. This feature aims to decrease spam and foster real-time discussions, potentially positioning Threads as an alternative to Twitter.

That’s all for today! While we curate another Viral Scoop for tomorrow, feel free to let us know how you felt about today! And share this with someone who’d love it.🥰