Ads On Time Square With TikTok

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TIKTOK

📢 TikTok Expands Campaigns with UGC and Launches New Image Sharing App
_{Insights from Social Media Today} 

At Cannes Lions 2024, TikTok introduced enhanced promotional features and a new image-sharing app, broadening engagement and creative possibilities for users and brands.

The Scoop:

Out of Phone: Branded Mission:

• Concept: Integrates TikTok’s interactive “Branded Mission” with offline campaigns, allowing brands to use UGC in billboards, in-store displays, and cinema promos.

• Example: Lionsgate used this feature for “The Hunger Games” promotion in Times Square, leveraging creator content for wider exposure.

Whee App:

• Purpose: A new app for private image sharing among friends, promoting spontaneous and authentic moments.

• Features: Users can share real-life photos visible only to selected friends, fostering personal connections.

Market Influence:

• Comparison: Unlike TikTok’s Notes app for public content and Lemon8 for eCommerce, Whee focuses on private sharing, inspired by the success of Xiaohongshu in China.

TikTok’s new UGC integration and Whee app enhance creative engagement and provide diverse sharing experiences, expanding both online and offline promotions 

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AD INNOVATIONS

🎬 Disney Expands Ad Space, Meta Removes CTA Testing
_{Insights from The Stacked Marketer}

Disney is expanding its advertising reach while Meta is scaling back on some ad features, creating a mixed bag of news for advertisers.

The Scoop:

Disney’s Ad Expansion:

• New Opportunities: Disney is offering more streaming ad space for advertisers spending between $30M and $300M.

• BridgeID Integration: By connecting its ad system, BridgeID, with popular systems like Yahoo’s ConnectID, Disney aims to target ads more accurately without cookies.

• Enhanced Targeting: Disney’s BridgeID provides precise ad targeting, making it a compelling option for large advertisers.

Meta’s Feature Removal:

• CTA Testing Removed: Meta is discontinuing its dynamic creative feature that allowed advertisers to test CTA buttons.

• Flexible Ad Format: Instead, Meta’s new flexible ad format lets advertisers test up to 10 creatives, five text options, five headlines, and five descriptions, but not CTAs.

• A/B Testing Needed: Advertisers will now need to rely on A/B testing for CTA effectiveness.

While Disney offers enhanced targeting and more ad space for large advertisers, Meta’s removal of CTA testing adds a new challenge, requiring adjustments in testing strategies for effective ad campaigns.

🌟 Anthropic Launches Claude 3.5 Sonnet: A New AI Model
_{Insights from Tech Crunch} 

Anthropic has released its latest generative AI model, Claude 3.5 Sonnet, which promises improved performance and efficiency, making it a significant contender in AI 

The Scoop:

Claude 3.5 Sonnet Features:

Enhanced Capabilities: Claude 3.5 Sonnet can analyze text and images and generate text. It surpasses previous models like Claude 3 Sonnet and Claude 3 Opus in benchmarks for reading, coding, math, and vision.

Efficiency and Speed: The new model is around twice as fast as Claude 3 Opus, with better understanding of complex instructions and humor.

Vision Improvements: It accurately interprets charts, graphs, and transcribes text from imperfect images.

Artifacts Workspace:

New Workspace: Anthropic introduced Artifacts, allowing users to edit and add to AI-generated content like code and documents. This tool facilitates collaboration and content iteration.

Market Position:

Competitive Edge: Despite incremental improvements, Claude 3.5 Sonnet shows promise against competitors like OpenAI’s GPT-4o.

Strategic Focus: Anthropic emphasizes building an ecosystem around its models, enhancing tools, and expanding availability, with recent launches in Europe.

Claude 3.5 Sonnet represents Anthropic’s commitment to advancing AI capabilities and efficiency, positioning itself as a strong competitor in the AI market with ongoing developments and strategic expansions.

That’s all for today! While we curate another Viral Scoop for tomorrow, let us know how you felt about today! And share this with someone who’d love it.🥰